In an era when every-day baseball statistics now are WHIP, WAR and OBP, it probably shouldn’t come as a surprise that measuring success for the cruise industry now includes statistics from Facebook, Twitter and Instagram. For example: Norwegian is publicizing the fact that in one 20-day period on the Escape, its customers logged 576,896 Facebook… Continue reading Cruise Advertising From Customers
Tag: Internet
Ships, Internet Connected For Cruisers
There are people who go on cruises because they want to escape from their daily routines, and these days daily routines almost always involve being online. When they’re cruising, they don’t want to touch a computer, read from an iPad or see a smartphone. Well, as one of our friends once said: “Include us out.”… Continue reading Ships, Internet Connected For Cruisers
Up In The Air With The Internet
Forget about Air France, Air Supply or even Air Jordan. Let’s talk about Air Office. That’s what you get when you buy Internet time on an airplane, a practice which up until recently was greeted with serious disdain — not to mention wastage of dollars — in this household. Not now. There are some parameters… Continue reading Up In The Air With The Internet
Protecting The Privacy Of Passengers
The much-publicized (can you say 24/7 on TV?) hacking at Sony this month once again raised the issue of cyber security in every business, which of course includes cruise lines. While all of them have to pay close attention to the issue, it appears that Carnival was a little ahead of the curve, hiring a… Continue reading Protecting The Privacy Of Passengers
Up In The Air Over Free WiFi!!!
You travel. You cruise. You hear the word "Norwegian" and you don't think about a tall Scandinavian or an Olympic athlete from Norway, competing in Sochi this week. You think about the cruise line. We did. Yesterday, another "Norwegian" popped up on our computer and it wasn't an Olympic athlete or a cruise ship. It… Continue reading Up In The Air Over Free WiFi!!!