For 20 years, Disney and Kimberly-Clark have been in a relationship. Disney gave Kimberly-Clark — primarily a company of paper products — the right to use Disney characters to sell Kleenex, and Huggies diapers, among other things. Well, maybe “gave” is not the right verb but if you’ve seen Mickey and Minnie on your box… Continue reading Huggies Link For Disney Ships
Tag: Cruise advertising campaign
Cruise Advertising From Customers
In an era when every-day baseball statistics now are WHIP, WAR and OBP, it probably shouldn’t come as a surprise that measuring success for the cruise industry now includes statistics from Facebook, Twitter and Instagram. For example: Norwegian is publicizing the fact that in one 20-day period on the Escape, its customers logged 576,896 Facebook… Continue reading Cruise Advertising From Customers
Carnival Campaign to Guarantee Good Times Just a Way to Earn PR Credits
Carnival has a new promotion called the Great Vacation Guarantee. It gives passengers the opportunity to cancel their cruises if they're unhappy and receive a full refund plus 10 per cent, free flights home, $100 to put towards another Carnival cruise, hotel and ground transportation as needed. This applies on cruises of three to eight… Continue reading Carnival Campaign to Guarantee Good Times Just a Way to Earn PR Credits