Cruise Advertising From Customers

In an era when every-day baseball statistics now are WHIP, WAR and OBP, it probably shouldn’t come as a surprise that measuring success for the cruise industry now includes statistics from Facebook, Twitter and Instagram. For example: Norwegian is publicizing the fact that in one 20-day period on the Escape, its customers logged 576,896 Facebook… Continue reading Cruise Advertising From Customers

Ships, Internet Connected For Cruisers

There are people who go on cruises because they want to escape from their daily routines, and these days daily routines almost always involve being online. When they’re cruising, they don’t want to touch a computer, read from an iPad or see a smartphone. Well, as one of our friends once said: “Include us out.”… Continue reading Ships, Internet Connected For Cruisers

The World Of Carnival — And More

  The accepted definition of the word “carnival” — at least in North America — is as follows: “a traveling amusement show or circus.” Unless you cruise on a Carnival ship. And then, maybe it does mean “a traveling amusement show or circus” — and much more. With that in mind, here are some “more” things… Continue reading The World Of Carnival — And More