Hardcore Fridge Magneting

Frances and I have been off-and-on fridge magnet-types for a long time. Our past purchases have included a big honkin’ Elvis (straight from Graceland), as well as a variety of cool/ridiculous smaller ones. No magnet poetry, however. The folks at Motifo have taken it to a new level, with a full-fridge magnet set. Very slick… Continue reading Hardcore Fridge Magneting

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Campy marketing truism

I’m finishing off an integrated marketing communications course right now, and have to do an evaluation of the success of my campaign. Here’s my little bit of obvious: “Any major campaign that begins without testing of concepts and creative strategies is like cooking for a dinner party without a recipe: creative intuition may result in… Continue reading Campy marketing truism

Cambrian Youth Event

We’re all in Thunder Bay at the moment, and participating in the semi-annual Cambrian Presbytery meetings, which includes the (10th year!) youth event at the meetings. We’ve had a ton of fun with the teens this time, looking at media, marketing and self-image, along with some of the stuff from the United Church of Canada’s… Continue reading Cambrian Youth Event

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