For 20 years, Disney and Kimberly-Clark have been in a relationship. Disney gave Kimberly-Clark — primarily a company of paper products — the right to use Disney characters to sell Kleenex, and Huggies diapers, among other things. Well, maybe “gave” is not the right verb but if you’ve seen Mickey and Minnie on your box… Continue reading Huggies Link For Disney Ships
Tag: Cruise marketing
Puerto Rico Plans to Market Cruisers
News item: Puerto Rico is doubling the number of hotels, and doubling the number of hotel rooms, over the next decade because of an annual increase in tourist traffic of three per cent (2013) that is topping out at 1.6 million. For the cruise community, Puerto Rico is San Juan. In a one-year period, San… Continue reading Puerto Rico Plans to Market Cruisers
Shifting Tides of Celebrity Market
We knew it would happen eventually, of course. Celebrity Cruises isn't focusing on us any more. They want our kids. In a meeting with loyal travel agents last week, two Celebrity executives tried to define the market their agents should chase. The clients most likely to want and enjoy the "modern luxury" Celebrity ships offer… Continue reading Shifting Tides of Celebrity Market