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Huggies Link For Disney Ships   


For 20 years, Disney and Kimberly-Clark have been in a relationship. Disney gave Kimberly-Clark — primarily a company of paper products — the right to use Disney characters to sell Kleenex, and Huggies diapers, among other things. Well, maybe “gave” is not the right verb but if you’ve seen Mickey and Minnie on your box of tissue papers or diapers, you get the idea.

After two decades, the relationship is entering a new phase. K-C is going to provide products wherever Disney has customers (like theme parks, cruise ships and probably movie sets). Disney is going to give Kimberly-Clark the right to re-brand its baby care centers — they’ll now be called Huggies Centers — on cruise ships and in theme parks, and to sell its products in the centers…once again, “license” might be the right verb.

K-C is also sponsoring Disney’s Junior Live on Stage performances wherever they’re held.

“It really seemed to make sense, as the relationship has evolved, to take the next step,” said a spokesperson from Kimberly-Clark. “It expanded the licensing agreement into an alliance.”

Doesn’t it sound a bit like being engaged for 20 years (licensing agreement) before getting married (alliance)?

Photo: David Roark/Disney photographer

In the news…

• Norwegian Getaway to cruise summer 2017 from Warnemunde, Germany
• Royal Caribbean, WWF (World Wildlife Fund) partner on ocean conservation
• Holland America’s new Koningsdam successfully completes sea trials

Today at portsandbows.comAmaWaterways ramps up excursions

Royal Caribbean Majesty of the Seas
4 nights
April 11, 2016
Miami (return): Nassau, CocoCay
Inside: $289
Cost per day: $72

Puerto Rico Plans to Market Cruisers

News item: Puerto Rico is doubling the number of hotels, and doubling the number of hotel rooms, over the next decade because of an annual increase in tourist traffic of three per cent (2013) that is topping out at 1.6 million.

For the cruise community, Puerto Rico is San Juan. In a one-year period, San Juan visitors will include eight ships from both Carnival and Holland America ships, seven from Royal Caribbean, four from Norwegian, Celebrity and Silversea, three from Old_San_JuanOceania, two from Regent Seven Seas and one from Disney, Princess, MSC Cruises and Crystal.

You get the idea.

Almost half of that 1.6 million tourists arrive (and leave) on a cruise ship. To fill those hotel rooms, Puerto Rico's tourist people say they need to convince cruise passengers to stay for two or three days. This, of course, is only possible if you either board or get off your ship in San Juan.

Not many cruises start in San Juan. We flew there four years ago to get on the Celebrity Millennium for a cruise through the Panama Canal. That's the kind of thing that will convince cruisers to go a few days early or stay a few days late. Looking ahead for the next year-plus schedule, we couldn't find one major cruise line starting or ending a cruise in San Juan.

So Puerto Ricans might want to change their marketing strategy as the hotels increase, and convince cruise passengers to come back to this island jewel…or convince cruise lines to start and end more cruises in their charming port.

Today at Phil Reimer's portsandbows.com: The latest in cruise news

Carnival Valor
7 nights
July 6, 2014
San Juan (return): St. ThomasBarbadosSt. LuciaSt. KittsSt. Maarten
Inside: $429
Cost per day: $61

Shifting Tides of Celebrity Market

We knew it would happen eventually, of course. Celebrity Cruises isn't focusing on us any more. They want our kids.

In a meeting with loyal travel agents last week, two Celebrity executives tried to define the market their agents should chase. The clients most likely to want and enjoy the "modern luxury" Celebrity ships offer were categorized as:

• Culture Seekers
• Metro Trendsetters
• Golden Nuggets

Except for the "nugget" part, the last category is about as close as we come. The PowerPoint presentation accompanying the speeches went by quickly but somewhere along the way some figures jumped off the screen.

An age demographic of 35-plus… household income $100,000…net worth $500,000…

Now, to be fair, it's not that Celebrity doesn't want those of us who don't fit these profiles. Like all cruise lines, Celebrity will take anybody who can afford to be on their ships. However, it defines the market that affords this cruise line the best opportunity of having their ships — as the executives put it — "perform" well.

The travel agents who listened attentively were on the new Celebrity Reflection, arguably the nicest ship on the seas these days, as it sails Eastern Caribbean itineraries from Miami. They are being guided to selling Celebrity cruises to affluent clients, people who care more about the adventure and the quality of services than the cost.

The clients are the "Culture Seekers" who will pay more to see and do more…the "Metro Trendsetters" who have to squeeze short vacations into their high-paying urban job schedules…the "Golden Nuggets" who are looking for luxurious ways to spend their nest-eggs.

Do you fit…or is it your kids?

Carnival Fascination
5 nights
January 19, 2013
Jacksonville (return): Freeport, Nassau
Inside: $249
Cost per day: $49

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