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Huggies Link For Disney Ships   


For 20 years, Disney and Kimberly-Clark have been in a relationship. Disney gave Kimberly-Clark — primarily a company of paper products — the right to use Disney characters to sell Kleenex, and Huggies diapers, among other things. Well, maybe “gave” is not the right verb but if you’ve seen Mickey and Minnie on your box of tissue papers or diapers, you get the idea.

After two decades, the relationship is entering a new phase. K-C is going to provide products wherever Disney has customers (like theme parks, cruise ships and probably movie sets). Disney is going to give Kimberly-Clark the right to re-brand its baby care centers — they’ll now be called Huggies Centers — on cruise ships and in theme parks, and to sell its products in the centers…once again, “license” might be the right verb.

K-C is also sponsoring Disney’s Junior Live on Stage performances wherever they’re held.

“It really seemed to make sense, as the relationship has evolved, to take the next step,” said a spokesperson from Kimberly-Clark. “It expanded the licensing agreement into an alliance.”

Doesn’t it sound a bit like being engaged for 20 years (licensing agreement) before getting married (alliance)?

Photo: David Roark/Disney photographer

In the news…

• Norwegian Getaway to cruise summer 2017 from Warnemunde, Germany
• Royal Caribbean, WWF (World Wildlife Fund) partner on ocean conservation
• Holland America’s new Koningsdam successfully completes sea trials

Today at portsandbows.comAmaWaterways ramps up excursions

Royal Caribbean Majesty of the Seas
4 nights
April 11, 2016
Miami (return): Nassau, CocoCay
Inside: $289
Cost per day: $72

Disney Ships' Parade Connection

When you have a seven-year-old crawling under your Christmas tree, as we did yesterday, the pause in festivities inevitably includes watching Disney’s Christmas Day parade on the flat-screen.

So we did.

As grandparents whose interests in cruising are as keen as grandchildren’s interests in what’s under the tree, the presence of Disney Cruise Lines intrigued us. For example, in the one-hour showcase of the “parade” there were six commercials that in some way could connect to Disney cruises.

Actually, to dismiss them as 30-second or 60-second spots is an injustice. These were infomercials and — this is so typical of Disney — while some content was the same the commercials were different. If Disney was going to lure you three times to its new resort in Hawaii, called Aulani, it would be done three different ways.

The ship that services Hawaii is the Wonder, a 2,700-passenger vessel that was the second ship in what will soon be a fleet of four, once the Fantasy arrives in March. It currently makes two 15-day voyages a year to the South Pacific paradise and, since there’s only one day in Oahu, it’s unlikely that a side trip to Aulani is included.

Maybe that cruise connection, between the Disney resort and a ship, is a stretch. A personality connection is not. Jennifer Hudson, who sang during the one-parade special, is a Disney Godmother.

Her ship is the Dream, sister ship of the Fantasy. Between the two of them, 8,000 new beds will be on the sea via Disney. That’s probably the main reason Disney cruises had such a presence on the Christmas parade on TV.

Disney Wonder
7 nights
April 15, 2012
Los Angeles (return): Puerto Vallarta, Cabo San Lucas
Inside $868

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