In the beginning, Norwegian's strategy of Freestyle Cruising was designed to attract passengers who didn't necessarily want to dine at a predetermined time and who didn't necessarily want to have the same dining partners every night. That would be us. Fast forward. Today, Freestyle Cruising is part of a marketing tool for Norwegian customers who… Continue reading Norwegian's Freestyle Dining 'freestyle?'
Tag: Dining on ships
Norwegian's Morphing of Freestyle Into Paystyle
In the midst of today's christening of its new ship the Getaway, Norwegian has also launched a new way to eat on board, calling it the Ultimate Dining Package. A cynic might call it Paystyle Cruising. That's a play on Freestyle Cruising, the revolutionary concept Norwegian introduced about 15 years ago. It eventually spread to… Continue reading Norwegian's Morphing of Freestyle Into Paystyle
A Taste of Carnival's Food Concept Branding
This one's for carnies. Not the people who coax you into trying to toss a ring around the neck of a Coke bottle or deflate a balloon with a dart to win a four-inch stuffed pig for the little one in your family…but the people who make Carnival their cruise line of choice. The dictionary… Continue reading A Taste of Carnival's Food Concept Branding
Explorer of the Seas…Changes
The Explorer of the Seas will be going in for a major refurbishing after Royal Caribbean introduces Quantum of the Seas near the end of 2014. Having been on Explorer of the Seas, we have five unsolicited suggestions on what to change — and five on what not to change — when this beautiful, 13-year-old… Continue reading Explorer of the Seas…Changes
Celebrity Meets Specialty Demand
When the Celebrity Reflection was introduced to North America in December, we heard a comment on the ship from the new boss, Michael Bayley, after he'd experienced the specialty restaurant known as Qsine. His comment had to do with the fee ($40) for dining at Qsine? "Is that all we charge?" he asked. It… Continue reading Celebrity Meets Specialty Demand