We probably should have known there was something politically incorrect about the cruise line known as Fred.Olsen when it put a period where most of us would put a space…okay, so it’s at least grammatically incorrect. It’s not like it’s being used to separate http and www. Now there is more evidence that this little-known,… Continue reading Adults Only On A Cruise Ship?
Tag: Demographics of cruising
Cruising's Not All About Luring Youth
Question: How can seniors avoid that terrible curse of the elderly wrinkles? Answer: Take off their glasses. Ah, seniors. We are the butt of thousands of Internet jokes. We are disregarded by marketers obsessed with the 25 to 49 crowd. Even cruise ships, once the haven of the nearly elderly, have become playgrounds for… Continue reading Cruising's Not All About Luring Youth
The 55-plus Crowd of Consumers Sometimes Lost in the Rush for Youth
If you're of a certain vintage, then you have undoubtedly recognized that one of the things that comes with the vintage is you are no longer considered to be among the mainstream consumers. This applies in most consumer categories including, as surprising as this might be to people who avoid cruise ships, the cruise industry.… Continue reading The 55-plus Crowd of Consumers Sometimes Lost in the Rush for Youth