Sitting with a group of cruise media intelligentsia (whenever there’s a group, we like to think it’s “intelligentsia”…or at least “collective intelligence”) last month on an Alaska cruise, we listened attentively to thoughts of fathom. Remembering that the word “fathom” was once used to measure depth of sea water, we quickly jumped into the 21st… Continue reading Carnival’s Secret Out About fathom
Tag: Cruise Line strategy
Cruise Lines Catering to 'Youth'
California may have as many "old folks" per capita as any other state, but the perception is that surf, sand, sun and movie stars makes it a destination for the young as well as the young at heart. Celebrity seems to think so, too. In a clever attempt to attract young cruisers, Celebrity is taking… Continue reading Cruise Lines Catering to 'Youth'