Carnival’s Secret Out About fathom

Sitting with a group of cruise media intelligentsia (whenever there’s a group, we like to think it’s “intelligentsia”…or at least “collective intelligence”) last month on an Alaska cruise, we listened attentively to thoughts of fathom. Remembering that the word “fathom” was once used to measure depth of sea water, we quickly jumped into the 21st century, in which the word has a completely different nautical application.

It’s a cruise line.

fathom is the new cruise line attached to mighty Carnival, the corporation that owns 10 of them. It’s not really a cruise line yet, but it will be when the good ship Adonia is re-Adoniabranded next spring. It’s for people who want to go to another country on a cruise ship and to make a difference by generally helping locals…starting with the Dominican Republic.

Since the cost of doing that was going to be as much as twice the price of a usual one-week cruise, the question around the table was this:

“What was Carnival thinking?”

Now, we know.

Carnival was thinking, by inventing cruises to sail under the “social impact travel” banner, that it could navigate the regulations that currently restrict American visitors to Cuba. For example, the most common way the U.S. allows (that’s the U.S. Government, not the Cuban Government) Americans to visit the Caribbean island is “educational or academic programs that include preplanned people-to-people contact.” Another category is “humanitarian efforts.”

So while conventional cruise lines wait for the other shoe to drop, Carnival Corporation jumped first by creating a cruise line that qualifies. And despite what you may be seeing on CNN, these are not Carnival ships that will be going to Cuba next year…only the Adonia, operated by one of Carnival’s other lines, P&O.

Of course, it’s entirely possible that by April 2016 the government will have cleared the path for many ships to cruise Cuba. There are already reports that six (un-named ships) have been approved by the U.S. Treasury. But right now, only the Adonia is cleared to sell its itineraries which, it appears, are going to start at $2,990 — about three times what you might pay for a weekly cruise elsewhere.

In the news…

• Renowned orator on cruise ships, John Maxtone-Graham, dead at 85
• MSC Opera to homeport in Havana in December for 16 Caribbean cruises
• Celebrity partners with Broadway production "An American In Paris"

Today at portsandbows.com: Free air offers from Scenic Cruises

Norwegian Epic
6 nights
September 20, 2015
Barcelona, Cartagena, Malaga, Lisbon, London
Inside: $599
Cost per day: $99
www.ncl.com

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