Now here's a real test for whether the cruise public is interested in short cruises. You know, the 3-night and 4-night kind that cruise lines are test-marketing these days. Call in sick Friday, take Monday off and…boom, a 4-night cruise is yours. The "real test" comes next spring in England, with Royal Caribbean's new (2015)… Continue reading Is Europe Ready To Be A Short-Cruise Market?
Category: People
A Cruise Wine Policy That Almost Makes Sense
Just when you think common sense is prevailing when it comes to cruise passengers and bottles of wine, Holland America doesn't go far enough. The "most permissive" cruise line will now allow its passengers to take as many bottles as they wish to lug onto the ship and pay corkage for wine. The first bottle… Continue reading A Cruise Wine Policy That Almost Makes Sense
Cruising In The Sun A Time To Be Cautious
A visit to the family dermatologist (doesn't everybody have a family dermatologist?) raised the sometimes-uneasy spectra of using sunscreen. Few places is that more important than it is on a cruise ship…out in perpetual sunshine for long periods of time, frequently closer to the equator than normal. As an aside, a Florida-based skin care company… Continue reading Cruising In The Sun A Time To Be Cautious
When A Ship Goes To The Super Bowl
Just when we thought it was time to give "cruising" and "Super Bowl" a rest…along comes this picture. How could we not show you what a cruise ship looks like when it's turned into a hotel for a football game? Every advertiser tries to get a piece of the football championship of the universe,… Continue reading When A Ship Goes To The Super Bowl
Princess Return To TV Advertising Quite A Fit
You may not have noticed but Princess Cruises went 10 years without advertising on network television. That has changed, effective 2014. There we were, sitting in front of the TV on Friday night watching our "must-not-miss" show (Blue Bloods), when on came a Princess commercial about how its cruise vacations can "transform and enrich" lives…how… Continue reading Princess Return To TV Advertising Quite A Fit