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Princess Return To TV Advertising Quite A Fit

You may not have noticed but Princess Cruises went 10 years without advertising on network television.

That has changed, effective 2014.

There we were, sitting in front of the TV on Friday night watching our "must-not-miss" show (Blue Bloods), when on came a Princess commercial about how its CBS-Blue Bloodscruise vacations can "transform and enrich" lives…how passengers can go on a cruise and "come back new." That's the motto of the campaign that you will see online and on four major networks: CBS, NBC, ABC and FOX.

By picking Blue Bloods (CBS) for placement, Princess has struck a chord. With more than 14 million viewers, the show is enjoying its best of four seasons in the sometimes fickle world of prime-time police dramas. With its clever writing (our opinion) and ideal cast (our opinion), it has made a TV star, again, of Tom Selleck.

In fact, last year the subject came up with Gavin MacLeod, the former captain of The Love Boat and ever since a public relations guru for Princess Cruises. Here's what Gavin had to say about Tom Selleck:

"He could be President."

Hmm, did The Love Boat captain have any say in the decision to put Princess ads on Blue Bloods?

Norwegian Jade
10 nights
March 12, 2014
Rome (return): OlympiaAthensEphesusIstanbulNaples
Inside: $549
Cost per day: $54
www.ncl.com

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