When A Ship Goes To The Super Bowl


Just when we thought it was time to give "cruising" and "Super Bowl" a rest…along comes this picture.

How could we not show you what a cruise ship looks like when it's turned into a hotel for a football game?

Every advertiser tries to get a piece of the football championship of the universe, and nobody does it better than the Bud people. They spend a ba-jillion dollars peddling beer and now they've connected with Norwegian, the cruise line that tries to be first in all things creative. 

At this point, none of us knows if the relationship is passionate enough to get Norwegian's Getaway onto a Bud Light commercial, but not likely since the ship just arrived in New York about the same time the teams playing in the Super Bowl arrived.

This work of art — people who already thought Norwegian ships were ugly will have a field day with this aberration — is called the Bud Light Hotel. It will be inhabited this weekend by football fans who want to be part of Super Bowl hoopla without freezing their tootsies.

It might be a one-shot deal, like two teams meeting in the big game for the first time, or it might be the start of an annual party on the Getaway. On the other hand, Norwegian will have a tough time getting the ship to next year's game.

It's in Phoenix.

Royal Caribbean Navigator of the Seas
7 nights
March 2, 2014
Galveston (return): FalmouthGrand CaymanCozumel
Inside: $560
Cost per day: $80

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