So what are the chances of entering a contest and winning the grand prize, a cruise every year for the rest of your life? Evidently, 1 in 115,000. That’s how many people entered a Carnival contest called the “World’s Leading Cruise Lines Marketing Challenge.” Consumers (who were cruisers, obviously) gave Carnival input on new TV advertising concepts.… Continue reading A Lifetime Of Carnival Cruises
Tag: Super Bowl ads
Carnival A Super Bowl Winner, Too?
If you were among the millions of viewers who watched the Super Bowl yesterday, chances are that you saw Carnival’s commercial. Whether it gets many votes in the Super Bowl ad polls or not, it could surely win an “unexpected” award. The voiceover by JFK…really? Something good about having “salt” and “water” together? A… Continue reading Carnival A Super Bowl Winner, Too?