So what are the chances of entering a contest and winning the grand prize, a cruise every year for the rest of your life?
Evidently, 1 in 115,000.
That’s how many people entered a Carnival contest called the “World’s Leading Cruise Lines Marketing Challenge.” Consumers (who were cruisers, obviously) gave Carnival input on new TV advertising concepts. If you saw Carnival’s ad on the Super Bowl, that was one of them.
What, exactly, is an annual cruise for life?
In Carnival’s world, it’s a cruise every year on a ship from one of three brands from the corporation’s cast of nine: Princess, Holland America or Carnival. Pick a brand, pick a North American cruise…and that’s what a woman from Red Bud, Illinois — Bette Shapiro — will be doing. Presumably, she gets to pick any cruise she wants, although Carnival hasn’t specified if it has to be 7 days…or if it can be to Hawaii (that is North America, after all)…or if it can be through the Panama Canal…
It’s likely this matters little to Bette Shapiro, because she is going cruising once a year at no cost to her for the rest of her life.
Not that it really matters, but nobody’s giving Ms Shapiro’s age.
Today at portsandbows.com: The new Costa Diadema
Grand Princess
7 nights
May 23, 2015
Vancouver, Ketchikan, Juneau, Skagway, Glacier Bay National Park, College Fjord, Anchorage
Inside: $649
Cost per day: $92
www.princess.com