A week or so ago, Windstar Cruises unveiled its new logo. How important is a logo? Well, people like the ones at Windstar pay a lot of money to creative geniuses to get it right when trying to find (or changing) the most visible part of its branding.
For people like us, logos are important. For example, when we're driving long distances and it's time for coffee, we peruse the"food" signage at exits or the
landscape ahead and on the horizon for the Starbucks "siren." It's gotten so that we can spot her a mile away…well, almost.
While you don't hop off and hop on cruise ships like that, if you're at all interested in what cruise line that ship following you into port is from, the logo is important because you see it before the ship's name comes into focus.
Some of them are obvious, like Norwegian (NCL) and Disney (mouse ears). Others are not. In years of watching for one cruise ship from the deck of another, we've come to recognize most of them on sight.
Here's a little test. How many of these eight cruise logos do you know instantly…?
Here are the answers, left to right, top to bottom:
1. Crystal
2. Royal Caribbean
3. Holland America
4. Cunard
5. Carnival
6. Celebrity
7. Princess
8. Costa
Now you'll be watching, won't you?
In the end, it's all about brand awareness and it usually starts with the logo.
Today at Phil Reimer's portsandbows.com: The latest in cruise news

Carnival Ecstasy
4 nights
May 26, 2014
Miami (return): Key West, Cozumel
Inside: $169
Cost per day: $42
www.carnival.com







