When you’re No. 2 — or even No. 3 or No. 4 — you try harder. Norwegian Cruise Lines has plenty of experience, competing with bigger brands, all of which are part of cruise line consortiums…Carnival, Royal Caribbean, Princess and so on. When you try harder, you try everything. Quality of products, quality of service.… Continue reading Norwegian…Egyptian winning jingle
Tag: Advertising
Pendulum Swings Up The River
Either there’s been a dip in the advertising by major cruise lines, or it just seems that way. Everybody’s just a little gun shy about promoting cruises when bodies are still being discovered off the shores of Italy. The cruise pendulum continues to swing towards river cruising, and there is no shortage of advertising these… Continue reading Pendulum Swings Up The River