Free Wireless in The Big Apple

It would be great to be in New York right now. Well, it would be great to be in New York anytime, wouldn't it?

Right now would be appropriate because then we could try out the free WiFi that's sponsored by Norwegian's soon-to-be new ship, the Breakaway, which arrives in its permanent North American home in early May. If we could try it out, we'd be able to tell you more accurately why Norwegian is giving a chunk of New York free WiFi…for the month of February.

Is it just a "brand awareness" thing, to make sure New Yorkers who haven't heard that Norwegian wants to be "New York's" ship?

Is every person accessing the free WiFi going to see a page of Breakaway advertising before they get to that "I accept" button?

Is Norwegian going to offer deals to its free WiFi users this month, in the hope that they'll take their laptops and iPads and iPhones on the big ship sometime?

Norwegian is partnering with Boingo Wireless on this venture, and the free WiFi is at all three of the area's airports (JFK, LaGuardia and Newark) and at select subway stations in the Big Apple. Presumably, when you look up from your device, you won't be able to miss a picture of the Breakaway on a nearby wallboard or billboard, but we can't say that for sure because we're not there.

Alas.


Norwegian Star
7 nights
February 17, 2013
New Orleans (return): Costa Maya, Belize, Roatan, Cozumel
Inside: $349
Cost per day: $49
www.ncl.com