From Fark, I finally got around to reading the CNN 2005’s 101 Dumbest Moments in Business. Lots of errant stupidity, but the best item was this:
In July, Burger King launches an ad campaign for its new Chicken Fries featuring a faux heavy-metal band called CoqRoq. Coqroq.com initially features photos of female fans captioned “Groupies love the Coq.” After the captions are removed, Burger King spokeswoman Edna Johnson tells Advertising Age that they were written and assigned randomly by computer software that has since been disabled.
Burger King’s marketing team are, IMHO, a little retarded. Lots of people went gaga over their bizarro “Subservient Chicken” campaign, but I don’t quite get it — the product tie-in is pretty tenuous in both cases, and seems to be more of a “create a intarweb phenomenon” than a “sell more sandwiches” approach.