The pursuit of younger clients is always important, sometimes obsessively so. TV stations want a younger demographic, because advertisers believe that’s where the money is to buy their products. Electorates want younger politicians. Everybody everywhere wants a youthful base, to secure a brighter future, because older people have an expiry date that is generally more imminent.
Cruise companies are the same. They are always looking for ways to get younger people on their ships. If they like it, they’ll be coming back for decades. The methods are creative — how many 60-year-olds will you see climbing rock walls on cruise ships, or shooting down water slides that will at least rattle their bones?
Carnival is getting creative again.
The “fun ships” probably have a younger demographic than others. Carnival’s rep as a party line is well-known. Long into the night. But what about the kids?
No problem, says Carnival. With more than half a million kids on Carnival ships this year, there’s now a late-night children’s program. It’s on the Magic now, but will be fleet-wide next month. Of course, there’s a fee. But at Camp Carnival NightOwls, they’ll keep the kids until three in the morning.
And the best part of that is that the kids will sleep in.
Maybe.