Jul 6
Campy marketing truism
Posted on Friday, July 6, 2007 in Miscellany
I’m finishing off an integrated marketing communications course right now, and have to do an evaluation of the success of my campaign. Here’s my little bit of obvious:
“Any major campaign that begins without testing of concepts and creative strategies is like cooking for a dinner party without a recipe: creative intuition may result in a satisfying meal, but it
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