{"id":39,"date":"2004-09-09T13:18:48","date_gmt":"2004-09-09T18:18:48","guid":{"rendered":"https:\/\/vitaluna.net\/wordpress\/?p=39"},"modified":"2004-09-09T13:18:48","modified_gmt":"2004-09-09T18:18:48","slug":"apple-and-my-education-in-the-markets","status":"publish","type":"post","link":"https:\/\/vitaluna.net\/?p=39","title":{"rendered":"Apple and My Education in the Markets"},"content":{"rendered":"<p>As anyone who knows me is aware of, I&#8217;m an advanced Mac user. I&#8217;ve been using them since my high school computer courses with Gord Devito at <a href=\"http:\/\/www.sd45.bc.ca\/sentinel\/main.shtml\">Sentinel Secondary School<\/a> in West Vancouver (warning: web ugliness ahead). I fell into the category of one of the MacEvangelists (a la the inimitable <a href=\"http:\/\/www.guykawasaki.com\/\">Guy Kawasaki<\/a>, who ran the Apple Mac EvangeList for a couple of years) for several years &#8212; from about 1995-1999. I suffered through the &#8220;Dark Days&#8221; of Apple, as asshats like Michael Spindler and Gil Amelio drove Apple to the brink of bankruptcy. <i>A side note: I can&#8217;t believe that no one bought out Apple in 1998. It was like seeing a gold nugget lying in a mound of horse droppings, and not wanting to get dirty in order to take it home.<\/i><br \/>\nTangents aside, what I did learn as a result of my rapt attention to the (mis)fortunes of Apple during that period, was how the market economy works. No more blank looks at the concepts of P\/E ratios, market capitalization, EPS and EBITDA.<br \/>\nThe realization that this was how my education in economics began was today, when I was checking my portfolio (which includes stock in Apple, bought at 17 9\/16, thank you very much) and breezed through some analyst opinions, and saw that <a href=\"http:\/\/www.marketwatch.com\/news\/yhoo\/story.asp?source=blq\/yhoo&#038;siteid=yhoo&#038;dist=yhoo&#038;guid=%7BDAA61C14%2DE133%2D4035%2D9CB6%2D0AFB5E10F98D%7D\">Bear Stearns downgraded Apple today<\/a> because of inflated valuation concerns &#8212; and I understood exactly why, since Apple&#8217;s stock has taken a fairly meteroric climb in the last 4-5 months, based partially on the success of the iTunes Music Store, but also the success of the iPod.<br \/>\nMy concern with Apple&#8217;s stock is that the iTunes Music Store is <a href=\"http:\/\/story.news.yahoo.com\/news?tmpl=story&#038;u=\/nf\/20040902\/bs_nf\/26722\">now about to deal with a significant competitor,<\/a> and that the iPod, as cool as it is (I&#8217;m trying to figure out how I can afford a new one, so I can, um, &#8220;give&#8221; the old one to Frances), is a positioning product for future product diversification (home media\/wireless entertainment), not one to base the company&#8217;s future on at the expense of their traditional products. Although, from what it sounds like the profit margins are comparatively on the eMac and the iPod, they&#8217;re better off selling the latter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As anyone who knows me is aware of, I&#8217;m an advanced Mac user. I&#8217;ve been using them since my high school computer courses with Gord Devito at Sentinel Secondary School in West Vancouver (warning: web ugliness ahead). I fell into the category of one of the MacEvangelists (a la the inimitable Guy Kawasaki, who ran&hellip; <a class=\"more-link\" href=\"https:\/\/vitaluna.net\/?p=39\">Continue reading <span class=\"screen-reader-text\">Apple and My Education in the Markets<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-39","post","type-post","status-publish","format-standard","hentry","category-tech-bytes","entry"],"_links":{"self":[{"href":"https:\/\/vitaluna.net\/index.php?rest_route=\/wp\/v2\/posts\/39","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vitaluna.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vitaluna.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vitaluna.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vitaluna.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39"}],"version-history":[{"count":0,"href":"https:\/\/vitaluna.net\/index.php?rest_route=\/wp\/v2\/posts\/39\/revisions"}],"wp:attachment":[{"href":"https:\/\/vitaluna.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vitaluna.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vitaluna.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}