{"id":26612,"date":"2015-12-30T01:00:50","date_gmt":"2015-12-30T09:00:50","guid":{"rendered":"http:\/\/cruisingdoneright.com\/?p=26612"},"modified":"2015-12-30T01:00:50","modified_gmt":"2015-12-30T09:00:50","slug":"wednesday-147","status":"publish","type":"post","link":"https:\/\/vitaluna.net\/?p=26612","title":{"rendered":"Cruise Advertising From Customers"},"content":{"rendered":"<p class=\"p1\">In an era when every-day baseball statistics now are WHIP, WAR and OBP, it probably shouldn\u2019t come as a surprise that measuring success for the cruise industry now includes statistics from Facebook, Twitter and Instagram.<\/p>\n<p class=\"p1\">For example:<\/p>\n<p class=\"p1\"><a href=\"http:\/\/www2.ncl.com\/\">Norwegian<\/a> is publicizing the fact that in one 20-day period on the <a href=\"http:\/\/www.escape.ncl.com\/\">Escape<\/a>, its customers logged 576,896 <a href=\"http:\/\/www.facebook.com\">Facebook<\/a> posts, 14,150 <a href=\"http:\/\/www.twitter.com\">tweets<\/a> and 11,367 <a href=\"http:\/\/www.instagram.com\">Instagram<\/a> posts, which somehow added up to 159 million impressions. This broke Norwegian\u2019s in-house record for social media usage at sea.<\/p>\n<p class=\"p1\">Welcome to \u201cnew age advertising.\u201d<\/p>\n<p class=\"p1\">If a cruise line can reach 159 million people in 20 days thanks to passengers who are surely posting 95 per cent (or more) positive messages, think of how much said cruise line <a href=\"http:\/\/cruisingdoneright.com\/wp-content\/uploads\/2015\/12\/Escape-Arno-Redenius.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26642\" src=\"http:\/\/cruisingdoneright.com\/wp-content\/uploads\/2015\/12\/Escape-Arno-Redenius.jpg\" alt=\"Escape-Arno Redenius\" width=\"575\" height=\"357\" \/><\/a>can save on advertising costs. The trickle-down effect on society is that fewer dollars spent on TV advertising morphs into higher cable or satellite costs for users, or poorer-quality television shows\u2026or both. The same would be true for newspapers if that hadn\u2019t already happened.<\/p>\n<p class=\"p1\">The good news is that because this becomes such an important vehicle for cruise lines, they will spare no cost when it comes to upgrading Internet access so that the passengers can do their thing as advertisers.<\/p>\n<p class=\"p1\">What\u2019s next?<\/p>\n<p class=\"p1\">How about points for being a frequent tweeter?<\/p>\n<p><u><em><strong>In the news&#8230;<\/strong><\/em><\/u><\/p>\n<p>\u2022\u00a0Royal Caribbean locks up 10-year port agreement with U.S. Virgin Islands<\/p>\n<p class=\"p1\"><i><\/i><em>&#8211; Photo by\u00a0Arno Redenius<\/em><\/p>\n<p><em><strong><span style=\"color: #ff0000;\">Today at\u00a0<\/span><a href=\"http:\/\/www.portsandbows.com\"><span style=\"color: #ff0000;\">portsandbows.com<\/span><\/a><span style=\"color: #ff0000;\">: <\/span><\/strong><\/em><span style=\"color: #ff0000;\"><em><strong>All the latest cruise news<\/strong><\/em><\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" title=\"DailyDeal-2\" src=\"http:\/\/cruisingdoneright.com\/wp-content\/uploads\/2012\/04\/DailyDeal-2-e1334202169354.jpg\" alt=\"\" width=\"300\" height=\"125\" \/><br \/>\n<a href=\"http:\/\/www.royalcaribbean.com\/findacruise\/ships\/class\/ship\/home.do;jsessionid=0000NV88-BGtcmhrVbNNdtfuSPu:13hldcill?br=R&amp;shipClassCode=VI&amp;shipCode=VI\">Royal Caribbean Vision of the Seas<br \/>\n<\/a>7 nights<br \/>\nMarch 5, 2016<br \/>\n<a href=\"http:\/\/www.tampagov.net\/\">Tampa<\/a> (return): <a href=\"http:\/\/www.roatanet.com\/\">Roatan<\/a>, <a href=\"http:\/\/www.travelbelize.org\/index.php\">Belize<\/a>, <a href=\"http:\/\/www.costamaya-mexico.com\/maya\/\">Costa Maya<\/a>, <a href=\"http:\/\/www.islacozumel.com.mx\/\">Cozumel<br \/>\n<\/a>Inside: $590<br \/>\n<span style=\"color: #ff0000;\"><strong>Cost per day: $84<\/strong><\/span><br \/>\n<a href=\"http:\/\/www.royalcaribbean.com\">www.royalcaribbean.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an era when every-day baseball statistics now are WHIP, WAR and OBP, it probably shouldn\u2019t come as a surprise that measuring success for the cruise industry now includes statistics from Facebook, Twitter and Instagram. For example: Norwegian is publicizing the fact that in one 20-day period on the Escape, its customers logged 576,896 Facebook&hellip; <a class=\"more-link\" href=\"https:\/\/vitaluna.net\/?p=26612\">Continue reading <span class=\"screen-reader-text\">Cruise Advertising From Customers<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,32,25,19,15],"tags":[137,1374,912,72,819,35,1815,2174,675,1248,1368,126,1553,26,27,33,810,2025],"class_list":["post-26612","post","type-post","status-publish","format-standard","hentry","category-cruise-industry-news","category-deals","category-people","category-ships","category-stories","tag-caribbean-cruises","tag-cruise-advertising-campaign","tag-cruise-bargains","tag-cruise-deals","tag-cruise-news","tag-cruises","tag-facebook","tag-instagram","tag-internet","tag-internet-cost-on-ships","tag-internet-on-cruise-ships","tag-norwegian","tag-norwegian-escape","tag-phil-reimer","tag-ports-and-bows","tag-royal-caribbean","tag-royal-caribbean-vision-of-the-seas","tag-twitter","entry"],"_links":{"self":[{"href":"https:\/\/vitaluna.net\/index.php?rest_route=\/wp\/v2\/posts\/26612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vitaluna.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vitaluna.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vitaluna.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/vitaluna.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=26612"}],"version-history":[{"count":0,"href":"https:\/\/vitaluna.net\/index.php?rest_route=\/wp\/v2\/posts\/26612\/revisions"}],"wp:attachment":[{"href":"https:\/\/vitaluna.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=26612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vitaluna.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=26612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vitaluna.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=26612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}