{"id":15329,"date":"2012-12-11T01:10:01","date_gmt":"2012-12-11T09:10:01","guid":{"rendered":"http:\/\/cruisingdoneright.com\/?p=15329"},"modified":"2012-12-11T01:10:01","modified_gmt":"2012-12-11T09:10:01","slug":"tuesday-22","status":"publish","type":"post","link":"https:\/\/vitaluna.net\/?p=15329","title":{"rendered":"Shifting Tides of Celebrity Market"},"content":{"rendered":"

We knew it would happen eventually, of course. Celebrity Cruises<\/a> isn't focusing on us any more. They want our kids.<\/p>\n

In a meeting with loyal travel agents last week, two Celebrity executives tried to define the market their agents should chase. The clients most likely to want and enjoy the "modern luxury" Celebrity ships offer were categorized as:<\/p>\n

\"\"<\/a>• Culture Seekers
\n\t• Metro Trendsetters
\n\t• Golden Nuggets<\/p>\n

Except for the "nugget" part, the last category is about as close as we come. The PowerPoint presentation accompanying the speeches went by quickly but somewhere along the way some figures jumped off the screen.<\/p>\n

An age demographic of 35-plus… household income $100,000…net worth $500,000…<\/p>\n

Now, to be fair, it's not that Celebrity doesn't want those of us who don't fit these profiles. Like all cruise lines, Celebrity will take anybody who can afford to be on their ships. However, it defines the market that affords this cruise line the best opportunity of having their ships — as the executives put it — "perform" well.<\/p>\n

The travel agents who listened attentively were on the new Celebrity Reflection<\/a>, arguably the nicest ship on the seas these days, as it sails Eastern Caribbean itineraries from Miami<\/a>. They are being guided to selling Celebrity cruises to affluent clients, people who care more about the adventure and the quality of services than the cost.<\/p>\n

The clients are the "Culture Seekers" who will pay more to see and do more…the "Metro Trendsetters" who have to squeeze short vacations into their high-paying urban job schedules…the "Golden Nuggets" who are looking for luxurious ways to spend their nest-eggs.<\/p>\n

Do you fit…or is it your kids?<\/p>\n

\"\"
\n\tCarnival Fascination<\/a>
\n\t5 nights
\n\tJanuary 19, 2013
\n\tJacksonville<\/a> (return): Freeport<\/a>, Nassau<\/a>
\n\tInside: $249
\n\tCost per day: $49<\/strong><\/span>
\n\twww.carnival.com<\/a>
\n\t <\/p>\n","protected":false},"excerpt":{"rendered":"

We knew it would happen eventually, of course. Celebrity Cruises isn't focusing on us any more. They want our kids. In a meeting with loyal travel agents last week, two Celebrity executives tried to define the market their agents should chase. The clients most likely to want and enjoy the "modern luxury" Celebrity ships offer… Continue reading Shifting Tides of Celebrity Market<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[137,154,834,138,809,912,72,1127,927,86,1128,35,151,1108],"class_list":["post-15329","post","type-post","status-publish","format-standard","hentry","category-stories","tag-caribbean-cruises","tag-carnival","tag-carnival-fascination","tag-celebrity-cruises","tag-celebrity-reflection","tag-cruise-bargains","tag-cruise-deals","tag-cruise-marketing","tag-cruise-passengers","tag-cruise-ships","tag-cruise-strategy","tag-cruises","tag-new-cruise-ships","tag-travel-agents","entry"],"_links":{"self":[{"href":"https:\/\/vitaluna.net\/index.php?rest_route=\/wp\/v2\/posts\/15329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vitaluna.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vitaluna.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vitaluna.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/vitaluna.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15329"}],"version-history":[{"count":0,"href":"https:\/\/vitaluna.net\/index.php?rest_route=\/wp\/v2\/posts\/15329\/revisions"}],"wp:attachment":[{"href":"https:\/\/vitaluna.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vitaluna.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vitaluna.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}