{"id":134,"date":"2007-08-01T13:00:42","date_gmt":"2007-08-01T18:00:42","guid":{"rendered":"https:\/\/vitaluna.net\/wordpress\/?p=134"},"modified":"2007-08-01T13:00:42","modified_gmt":"2007-08-01T18:00:42","slug":"why-doesnt-virgin-fly-in-canada","status":"publish","type":"post","link":"https:\/\/vitaluna.net\/?p=134","title":{"rendered":"Why doesn&#8217;t Virgin fly in Canada?"},"content":{"rendered":"<p>As part of one of my final seven (w00t!) courses to complete for my BComm in Marketing, I had to do an exhaustive brand audit and rehabilitation strategy paper for Air Canada. (Read it <a href=\"https:\/\/vitaluna.net\/docs\/aircanada.doc\">here<\/a> if you&#8217;re really, really bored) The extent to which Air Canada has pissed away the brand value in one of the most recognized brands in Canada is astounding &#8212; all through massively-awful customer service at pretty much every touchpoint. Service across the industry is pretty much the same, with the exception of the JetBlue\/Southwest\/Westjet types of airlines, where you may not get any significant service features, but they&#8217;re at least funny and friendly.<br \/>\nBut man, I want to fly on Virgin America. Here&#8217;s what customer service &#8212; at least for geeks &#8212; <a href=\"http:\/\/radar.oreilly.com\/archives\/2007\/07\/_virgin_america.html\">is all about.<\/a> I&#8217;m not going to steal their copy &#8212; go read what Artur Bergman had to say.<br \/>\nOkay, maybe they&#8217;re selling the same cramped flying on an AirBus A319 as anyone else, but the on-board tech toys are a must-have. The bar just got raised a notch&#8230;&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of one of my final seven (w00t!) courses to complete for my BComm in Marketing, I had to do an exhaustive brand audit and rehabilitation strategy paper for Air Canada. (Read it here if you&#8217;re really, really bored) The extent to which Air Canada has pissed away the brand value in one of&hellip; <a class=\"more-link\" href=\"https:\/\/vitaluna.net\/?p=134\">Continue reading <span class=\"screen-reader-text\">Why doesn&#8217;t Virgin fly in Canada?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-134","post","type-post","status-publish","format-standard","hentry","category-tech-bytes","entry"],"_links":{"self":[{"href":"https:\/\/vitaluna.net\/index.php?rest_route=\/wp\/v2\/posts\/134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vitaluna.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vitaluna.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vitaluna.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vitaluna.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=134"}],"version-history":[{"count":0,"href":"https:\/\/vitaluna.net\/index.php?rest_route=\/wp\/v2\/posts\/134\/revisions"}],"wp:attachment":[{"href":"https:\/\/vitaluna.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vitaluna.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vitaluna.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}