{"id":130,"date":"2007-07-06T13:06:46","date_gmt":"2007-07-06T18:06:46","guid":{"rendered":"https:\/\/vitaluna.net\/wordpress\/?p=130"},"modified":"2007-07-06T13:06:46","modified_gmt":"2007-07-06T18:06:46","slug":"campy-marketing-truism","status":"publish","type":"post","link":"https:\/\/vitaluna.net\/?p=130","title":{"rendered":"Campy marketing truism"},"content":{"rendered":"<p>I&#8217;m finishing off an integrated marketing communications course right now, and have to do an evaluation of the success of my campaign. Here&#8217;s my little bit of obvious:<br \/>\n&#8220;Any major campaign that begins without testing of concepts and creative strategies is like cooking for a dinner party without a recipe: creative intuition may result in a satisfying meal, but it<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m finishing off an integrated marketing communications course right now, and have to do an evaluation of the success of my campaign. Here&#8217;s my little bit of obvious: &#8220;Any major campaign that begins without testing of concepts and creative strategies is like cooking for a dinner party without a recipe: creative intuition may result in&hellip; <a class=\"more-link\" href=\"https:\/\/vitaluna.net\/?p=130\">Continue reading <span class=\"screen-reader-text\">Campy marketing truism<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-130","post","type-post","status-publish","format-standard","hentry","category-miscellany","entry"],"_links":{"self":[{"href":"https:\/\/vitaluna.net\/index.php?rest_route=\/wp\/v2\/posts\/130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vitaluna.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vitaluna.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vitaluna.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/vitaluna.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=130"}],"version-history":[{"count":0,"href":"https:\/\/vitaluna.net\/index.php?rest_route=\/wp\/v2\/posts\/130\/revisions"}],"wp:attachment":[{"href":"https:\/\/vitaluna.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vitaluna.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vitaluna.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}