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Supply And Demand — Carnival Live 

In the first year of our marriage, a few decades ago, we paid $1.25 to see the ForeverRay_STAMPincomparable Ray Charles in concert. No, it was not during The Great Depression. It was just the going rate for concert tickets (or some of them) at the time.

When Carnival introduced its Carnival Live concert series this year, the going rate started at $20 to see and hear performers like Lady Antebellum, Chicago, Jennifer Hudson. The concerts have been staged on Carnival ships while they’re in port, and they were so successful that Carnival Live will be back for an encore in 2015.

At a different going rate.

Tickets will start at $35.

The point is that, like almost everything else, prices are dictated by supply and demand. Carnival didn’t know what people who had already bought tickets for their cruise would be prepared to add to the expense for a concert, so the decision was made to start modestly at $20, up to $100 for a meet-and-greet with the artists.

Popularity has driven that price up, too. Depending on who you meet, it’ll cost between $125 and $250, according to our Ports and Bows colleague Phil Reimer.

The only common act from this year, so far, is Styx. Coincidentally, of all the 2014 acts, Styx (below) did the most shows — six. Will Kansas or REO Speedwagon or Lady A return Styxin 2015? Perhaps, since only five shows have been confirmed…Smokey Robinson, Rascal Flatts, Little Big Town and Journey are the others.

That Carnival is charging more demonstrates what a bargain these concerts were in 2014. It also could mean even bigger names will flock to the ports as Carnival Live generates more income for the cruise line.

Supply and demand…remember?

Today at portsandbows.com: Hail Britannia!

Norwegian Jade
10 nights
January 14, 2015
Rome (return): Olympia, Athens, Ephesus, Istanbul, Naples
Inside: $499
Cost per day: $49
www.ncl.com

Carnival Live Series Already A Hit

If our memories are as good as we hope they are, it was Royal Caribbean that first started flying performers (Taylor Swift, Martina McBride) in for a concert on the ship while in a port. Norwegian picked up on it (Rascall Flatts).

Now, Carnival has take the concept to a new level.

The Carnival Live Series started last week. The band was Styx, the concert was a Styxsellout and it took place on two ships, the Fantasy and the Fascination, in Nassau. The concept will run through December, at which time Carnival will re-assess…it might not be necessary after such an impressive start.

Styx guitarist Tommy Shaw put it like this: "All I know is our boats were rockin’. We had a great time and it looked like our fans loved it, too. Can’t wait to do it again in the fall in Nassau and then in Catalina Island and Cozumel.”

Bands or artists on the agenda for either Nassau or Cozumel or Catalina Island include REO Speedwagon, Kansas, Olivia Newton-John, Martina, Lady Antebellum, Chicago and Jennifer Hudson.

The concept is win-win-win.

A win for the passengers who, for a reasonable ticket price ($20 or so) get to see favorite performers in a cozy setting.

A win for the cruise line, which uses the attraction to sell passage on the cruises.

A win for the artists, who can make a few bucks doing one-night stands like they're accustomed to doing on land and therefore don't have to devote a week to concerts, signing autographs and being recognizable in close quarters.

Carnival is making it work by often having two ships in the port of choice at the same time. That will happen — sometimes they are 3-day weekends — 14 times between now and December. Two ships, two concerts makes it all possible for two sets of passengers.

Today at portsandbows.com: Quantum of the Seas on the move and it's not even here yet!

Celebrity Constellation
12 nights
June 26, 2014 
Amsterdam (return): StavangerOldenMoldeAlesundGeirangerFlamBergenOslo 
Inside: $1,299
Cost per day: $108
www.celebritycruises.com

Carnival's Bridging The Entertainment Extremes

You know, when it comes to concerts — and we've been to a LOT of them — there are two extremes. 

One, you can pay top dollar and take your binoculars so that you can actually see the artist you can't hear because you're screaming your lungs out, for reasons that can never be articulated to anyone with a brain.

Two, you can pay excessive dollars to see your favorite artist(s), who can be heard above the pin dropping in the theater, which if you're lucky is in a setting with some intimacy.

Carnival is bridging the gap.

With a new entertainment strategy called Carnival Live, the cruise line will import first-class entertainers to places where eight of its ships will be visiting (Cozumel, Nassau, Catalina Island), have them perform in the main show lounge (intimate) and give passengers an opportunity to buy tickets for $20 to $40. There is a limited number of VIP tickets, which include meets-and-greets, photo ops, prime seats and a laminated concert pass.

ONJ-homepage-stampSlice_02First-class entertainment?

Check this list:

Jennifer Hudson 
Lady Antebellum
REO Speedwagon 
Martina McBride 
Foreigner 
LeAnn Rimes 
Chicago
Daughtry 
38 Special 
Jewel 
Kansas 
Olivia Newton-John (right)
STYX 
Trace Adkins

All of them could command ticket prices beyond $40 in traditional concerts.

There's a couple of interesting names on the list of artists who this year will perform 49 times on Carnival ships. One is Jennifer Hudson, who happens to be the Godmother of the Dream…not the Carnival Dream but the Disney Dream. The other is Trace Adkins, who last week left the Norwegian Pearl to enter rehab for alcohol addiction.

Just interesting, that's all.

Carnival Miracle
7 nights
March 1, 2014
Long Beach (return): Puerto VallartaCabo San Lucas
Inside: $559
Cost per day: $79
www.carnival.com

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