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Canned Applause For Carnival

The record will show that in Monday Night Football this week, the winners were the Detroit Lions. The disappointing Lions went into New Orleans and beat the equally disappointing Saints 35-27.

But the Lions weren’t the only winners, thanks to Carnival Cruise Line, which saw to it that a lot of New Orleans people did not go away as empty-handed as their Saints.

As the local football team’s “official cruise line” Carnival will provide more than 75,000 meals to hungry families and/or homeless people in the Louisiana mecca during the

Volunteers from the Second Harvest Food Bank work on the world's largest Carnival cruise ship made of cans. (Photo by Peter G. Forest)

Volunteers from the Second Harvest Food Bank work on world’s largest Carnival cruise ship made of cans. (Photo by Peter G. Forest)

holiday season, in a joint initiative. It didn’t happen overnight — neither did MNF’s win and loss for the NFL teams — and it involved students from New Orleans-area schools. Carnival and the Saints provided the incentives (from pizza parties to autographed footballs free cruises for the schools that collected the most cans of food).

Monday night was the celebration, at half-time.

To mark it, Carnival volunteers created “the world’s largest cruise ship built of canned food.” The 17,000 cans of food were part of the haul that will go to the Second Harvest Food Bank in time for Christmas.

There are currently two Carnival ships based in New Orleans — the Dream and the Elation  with the Triumph arriving in the spring to replace the smaller Elation. So the cruise line has a vested interest in being the good corporate citizen. At Christmas, many people in The Big Easy are grateful for that.

In the news…

• Disney drops Greece, Turkey from 2016 Mediterranean cruises
• Grounding damages Windstar’s Star Pride in Panama; cruise canceled
• Carnival Corporation to use 100 per cent cage-free eggs on ships

Today at portsandbows.comDiana Ross on the Carnival Breeze


Carnival Inspiration
4 nights
February 29, 2016
Los Angeles (return): Catalina Island, Ensenada
Inside: $179
Cost per day: $44
www.carnival.com

Big Doin's In Big D On Sunday

Dallas StadiumIf you’re watching the Cowboys and the Giants from Texas on Sunday, there’s a couple of performers at the “palace in Dallas” (actually, Arlington) that you probably won’t see. Both of them have to do with cruising (actually, Carnival).

One is Rascal Flatts. The award-winning country band is doing a pre-game show. The Carnival connection is that next year Rascal Flatts will be doing shows as part of Carnival Live — dates and places still unknown.

The other is Guy Fieri. He’s also doing a pre-game show — well, sort of — but it’ll be out in the parking lot, where all good hamburger chefs belong when there’s a tail-gate party and they can sell some product. This Carnival connection here, of course, is that Señor Fieri’s burgers are consumed in great numbers on all 24 ships.

Carnival has hitched its wagon (they do a lot of that in Texas) to the Cowboys in the promotional department because that’s one of the synergies, as they say, that seems to work for cruise lines and football teams alike. In one form or another, each sells its product to the other’s customers, not all of whom overlap.

This isn’t entirely new.

Carnival already co-promotes with the New Orleans Saints (at least they and the Cowboys can never meet in the Super Bowl) and has a long association with the Miami Heat. Norwegian is the “official cruise line” of the Miami Dolphins, and has a working relationship with the New York Knicks. Celebrity has been tied to the New York Rangers. And last month, Princess announced it was becoming a proud sponsor of NFL teams in Seattle, Houston and San Francisco.

The difference this time is that Carnival is marketing in a big way with a team in Dallas, which is not a cruise port.

Then again, the Cowboys are “America’s team.”

Today at portsandbows.com: Some of the Oasis changes

Carnival Dream
7 nights
December 14, 2014
New Orleans (return): Key West, Freeport, Nassau
Inside: $329
Cost per day: $47
www.carnival.com

Teams and Cruise Lines: Is There an End Game?

Okay, does the cruise industry understand what it's getting itself into here? Earlier this year, Celebrity became the official cruise line of the Boston Red Sox. Then, Norwegian adopted the New York Knicks. Now, it's Carnival and the New Orleans Saints

Do cruise lines have any idea of many of  "them" there are compared to how many of "us"?

If you just take the four major sports, there are 122 teams — football (32), baseball (30), basketball (30) and hockey (30). How far down the list of cruise lines would you have to go to find a sponsor for the 122nd team on the list — the Southern Liberian Canoe Company? There can't be 122 cruise lines, can there?

And how could any of them dodge the conflict-of-interest morality to be the "official cruise line" of more than one team?

Even if you made it the official "baseball" cruise line of the Boston Red Sox, allowing them to spread their officialdom to other sports, you'd still need at least 30 cruise lines to complete the process.

Somehow, saying that the Oklahoma City Thunder's official cruise line is the Pearl Seas Cruises just doesn't sound right, does it?

Royal Caribbean Serenade of the Seas
15 nights

November 23, 2013
BarcelonaCadizTenerifeLisbon, Salvador De Bahia, Rio De JanieroSao Paulo 
Inside: $739
Cost per day: $49
www.royalcaribbean.com

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