Tag-Archive for » Loyalty programs «

Cards From the Same Deck

Okay, now they've got us. The cruise line and the hotel. It's not so much that they want to be in our deck of loyalty cards, it's that they want to be there together.

Royal Caribbean, naturally, has a loyalty program for those of us who enjoy frequenting cruise ships. That doesn't make Royal unique. What does is its affiliation with MGM, which has loyalty cards for gamblers…er, patrons of its hotels and casinos.

We have cards for both.

This doesn't mean that we'll be one card short of a full deck — although there may be people who have thought that anyway — because it's not going to be a one-card-fits-all partnership. The new relationship just means that Royal Caribbean cruisers will get benefits at MGM hotels (and casinos), and vice-versa.

What benefits?

Offers. Probably lots of them. Over the years, Las Vegas hotels have become famous for offers of free accommodation, although now they are tied to how much you lose…er, play in the casino.

Now MGM will have access to email lists of Royal Caribbean customers, and vice versa. M life members will find out what fun they can have cruising on Royal Caribbean ships…and Crown & Anchor members will be encouraged to visit MGM resorts, even if they're not in Vegas, although the promise of concert tickets, title fights and room upgrades does sound rather Nevada-ian, doesn't it?

What both companies call it is a strategic alliance.

But really, it's all about the cards.


Crown Princess
7 nights
January 12, 2013
Galveston (return): Cozumel, Roatan, Belize
Inside: $499
Cost per day: $71
www.princess.com
 

Enhanced Rewards for NCL Latitudes

Norwegian announced some enhancements to its loyalty program, which is now called Latitudes Rewards, and it was accompanied by the usual blah-blah-blah, PR-crafted statement from company president Kevin Sheehan, who among other things said: “We are dedicated to making sure our guests have the best possible cruise experience and look forward to welcoming them back on board again and again.”

As Latitudes — make that Latitudes Rewards — members, we have more than a passing interest in what the enhancements are. So from now on, you (and we) will…

• remain in the same tier of membership or be upgraded
• earn one point per cruise night
• tack on additional points by booking a suite or staying in NCL’s upscale area, The Haven, or by booking at least nine months in advance
• enjoy new benefits such as priority check-in, cocktail parties, access to an on-board rep and an online magazine

Members with 1 to 19 points are in the Bronze Class. Silver is 20 to 47 points. Gold is 48 to 75 points. Platinum is more than that.

There are some new on-board perks, too, based on what tier of membership you have, but when all was said and done, guess what jumped out at us first?

Chocolate-covered strawberries.

Hey, what can we say? We’re not that hard to please.

DAILY DEAL:
Azamara Journey
8 nights
March 10, 2012
Barbados to Miami: Grenadines, St. Lucia, St. Barts, St. Maarten, British Virgin Islands
Inside $1,649
www.azamaraclubcruises.com

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