When Frank Del Rio became CEO of the company that owns Norwegian Cruise Line, everybody who has seen him in action knew there would be more action to see. Outgoing, perhaps even flamboyant, gregarious and entertaining, he seems to stand still for nothing unless it’s for the next idea to pop into his head…within minutes, or seconds.
• Every older ship will go into dry dock in 2016 and 2017, except the Jewel, which is already scheduled for 2018. By our count, that’s nine refurbishing in two years, 10 if Pride of America is part of the deal. Del Rio wants the older ships to become more popular, like the 16-year-old Regent Seven Seas Navigator is for one of his other cruise lines.
• Norwegian will start the migration towards smoke-free casinos, and the Escape will be first to become 50 per cent smoke-free. The last four Norwegian ships launched — the Epic (2010), Breakaway (2013), Getaway (2014) and Escape — have all fielded complaints about “drifting smoke” from the casinos.
• Complimentary dining in the new Jimmy Buffett restaurant, Margaritaville At Sea, may be short-lived. There were long line-ups once the Escape arrived in “Jimmy Country” and when something is that popular it’s only a matter of time until it becomes an additional revenue stream. As an aside, as people who have waited in line to get into several Margaritavilles, we get it.
What Del Rio is doing, since replacing Kevin Sheehan at the helm, is turning Norwegian into a cruise line that turns more heads.
There’s every indication that he knows exactly how to do it.
In the news…
• Viking orders two more ocean ships — fledgling fleet to be six strong by 2020
• Harmony of the Seas to combine attributes of Oasis and Quantum Class ships
• 'Tangled The Musical' world premiere on Disney Magic in Miami
• MSC Divina arrives in Florida to begin year-round cruises to Caribbean
Today at portsandbows.com: Guess where Liberty of the Seas is going?