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The Business of Ship Godmothers

Anthem

Is the whole Godmother thing wearing a little thin in the cruise world, are people getting tired of celebrities, or is there a shortage of “acceptable” celebrities?

The Godmother of Anthem of the Seas, the new Royal Caribbean ship that’s being christened in Southampton in two weeks, is Emma Wilby.

Emma Wilby?

She’s from the Wilbys of Kinloss, Scotland, where she sings in the Military Wives Choir. She’s undoubtedly a lovely lass, as the Scots would say, and when she christens the Emma WilbyAnthem she’ll sing an anthem, a special song written specifically for the occasion.

When all is said and done, she will be a celebrity of sorts…for singing, for christening and for being a ship’s godmother. She’ll join a Royal Caribbean list of godmothers that include Gloria Estefan, Whoopi Goldberg, Steffi Graf and Jane Seymour. Sophia Loren is also a Godmother, and so are Queen Elizabeth (not the ship) and her daughter-in-law, the Duchess of Cambridge.

Celebrity company that is, and if Emma feels a little out of place it’s easy to understand why. In addition to being a military wife — her husband is a royal engineer in the British Army — Emma is a travel agent.

And that is one of the pools of people into which cruise lines are dipping to find their godmothers now. She is not the first travel agent to be so selected, and one cruise line went in-house and picked employees to do the honors.

The conclusion to be drawn is that either celebrities bring too much “baggage” with them, making it more difficult to use them to market such a wholesome product as cruising…or maybe it’s just that travel agents just sell more tickets.

Today at portsandbows.com: Princess ship a bilingual experience in Japan

Holland America Eurodam
12 nights
May 8, 2015
Copenhagen (return): Kiel, Tallinn, St. Petersburg, Helsinki, Stockholm, Berlin
Inside: $829
Cost per day: $69
www.hollandamerica.com

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