As the PICOT in this family — that's Person In Charge Of Travel, now that you ask — I welcome anything that simplifies the process of flying. So when I spotted an item about Holland America and something called "Flight Ease" I was all over it.
• Schedules (they'll be updated continuously) only for flights that arrive in time for your cruise
• Competitive pricing (cruise line promise) and availability from multiple carriers
• Next-port protection…if your flight is delayed or cancelled en route to the home port and you miss departure, the cruise line will get you to the next port
That umbrella of assurance has two other components. The "Flexible Fares" give you no fees for changing your flights and you pay when making your final cruise payment. Go for "Restricted Fares" and you'll pay less but be responsible for cancellation fees and pay the full amount when booking your cruise.
Passengers who use travel points to fly from their home city to the point of departure need not apply, of course. And passengers who shop around for the best deal are going to match it against the Flight Ease fare. That comparison is likely to determine whether Holland America's flight assistance is better than those of any other cruise line.
It will be interesting to see how many others copy Holland America's idea.