Maybe we’ve been living under a rock, but we’d never heard of Cat Greenleaf. Or maybe it’s because in the morning our TV station of choice is CNN, not NBC. Or maybe it’s just because we don’t live in New York, or go to the Emmys.
So finding out something about Cat Greenleaf was…interesting.
Our motivation was that Princess Cruises is sharing — with anybody who cares to watch — a series of videos with the host of Talk Stoop, an Emmy Award-winning interview show with more than 12 million viewers, or more than live in New York City, her home. The videos are about the first cruise for her family: husband Mike, two small boys and mother-in-law (aka, babysitter).
There are 20 of them — don’t be intimidated, they’re short — and they’re well-done, because Princess always seems to do things well…or even better. They highlight all the good things about what first-time cruisers (and sometimes long-time cruisers) experience in booking, sailing, enjoying and leaving a ship. It’s not clear which Princess ship this television celebrity was on, but it was the Regal Princess, which carries “5,000 people” — 3,500 plus crew.
That Princess came up with the idea is impressive.
This is a multi-racial, two-parents-who-work family with a career-driven life that’s too busy to escape on a week-long cruise. Or has been. Sound familiar? There are many such families these days, so Princess is tapping into a large segment of what is already a large segment — first-time cruisers. We can assume, because this was a promotion for the cruise line, that this busy family didn’t pay for the cruise and that, in return, Princess got exactly what it wants the rest of us to see.
For people who have cruised a lot, a couple of things were intriguing. Who knew that a ship like this has 300 routers positioned in all corners to accommodate Wi-Fi? Did Cat Greenleaf really hurt her foot, necessitating a trip to the ship’s doctor and an opportunity to talk about the “hospitals” at sea? And how did she manage to wander through the kitchen without wearing one of those antiseptic white coats the rest of us have worn on kitchen visits?
But the concept is clever, to say the least, and Princess did a service not just for its brand but for the entire industry with this first-person, one-person videos to let the rest of the world in on why cruising is the vacation choice of millions. Plus, it’s good for Cat Greenleaf far beyond a happy cruise experience, because now she has more people who know of her and Talk Stoop.
At least two.
In the news…
• Anthem of the Seas makes Martinique port call amid joy, sorrow, silence
• Celebrity Exclipse to return to Southampton for seventh straight summer
• Top-selling romance book authors on Princess Valentine's Day cruise
Today at portsandbows.com: Carnival and craft beer