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Cruise Advertising From Customers

In an era when every-day baseball statistics now are WHIP, WAR and OBP, it probably shouldn’t come as a surprise that measuring success for the cruise industry now includes statistics from Facebook, Twitter and Instagram.

For example:

Norwegian is publicizing the fact that in one 20-day period on the Escape, its customers logged 576,896 Facebook posts, 14,150 tweets and 11,367 Instagram posts, which somehow added up to 159 million impressions. This broke Norwegian’s in-house record for social media usage at sea.

Welcome to “new age advertising.”

If a cruise line can reach 159 million people in 20 days thanks to passengers who are surely posting 95 per cent (or more) positive messages, think of how much said cruise line Escape-Arno Redeniuscan save on advertising costs. The trickle-down effect on society is that fewer dollars spent on TV advertising morphs into higher cable or satellite costs for users, or poorer-quality television shows…or both. The same would be true for newspapers if that hadn’t already happened.

The good news is that because this becomes such an important vehicle for cruise lines, they will spare no cost when it comes to upgrading Internet access so that the passengers can do their thing as advertisers.

What’s next?

How about points for being a frequent tweeter?

In the news…

• Royal Caribbean locks up 10-year port agreement with U.S. Virgin Islands

- Photo by Arno Redenius

Today at portsandbows.com: All the latest cruise news


Royal Caribbean Vision of the Seas
7 nights
March 5, 2016
Tampa (return): Roatan, Belize, Costa Maya, Cozumel
Inside: $590
Cost per day: $84
www.royalcaribbean.com

Ships, Internet Connected For Cruisers

There are people who go on cruises because they want to escape from their daily routines, and these days daily routines almost always involve being online. When they’re cruising, they don’t want to touch a computer, read from an iPad or see a smartphone.

Well, as one of our friends once said: “Include us out.”

Even if we didn’t need to be online for writing about cruises, we would. The electronic era has captured us. We’re not in denial. We want to be on line when cruising.

If you’re like us, the good news is that being online when at sea is becoming easier, better and cheaper. The cost will still cause you to pause before making a decision, but here’s a few of the things that are happening…

• On half of Carnival’s ships, there’s a flat fee of $5 per day to access Facebook and Twitter.

Disney charges for data used instead of minutes used with its Connect@Sea plan.

• OnRoyal Caribbean’s oldest ship, Majesty of the Seas, the Internet’s free for all.

• More options are being offered at Internet cafes on ships at (we think) more affordable prices.

Silversea gives at least an hour of Internet per day, free, for all guests.

• In general, cruise lines are finding creative ways to satisfy (and yes, entice) customers with social media packages, discounts for loyalty members and options for just texting and tweeting.

Perhaps the biggest things the industry has to overcome is that Internet service on a ship is usually nowhere near as good as it is on land.

That, after all, may be in the hands of the satellite gods.

In the news…

• American Queen changes Mississippi schedule due to high water
• Princess all-inclusive beverage package Sip & Sail free on 350 cruises

Today at portsandbows.com: Norwegian raising gratuities…again

Ruby Princess
3 nights
September 14, 2015

VancouverLos Angeles
Inside: $149
Cost per day: $49
www.princess.com

The World Of Carnival — And More

 

The accepted definition of the word “carnival” — at least in North America — is as follows: “a traveling amusement show or circus.”

Unless you cruise on a Carnival ship.

And then, maybe it does mean a traveling amusement show or circus” — and much more.

With that in mind, here are some “more” things that Carnival is…

• If you’re used to taking “quickie” cruises on Carnival, you will have some longer options. Next year, four ships are testing 11 cruises up to two weeks long, something that until now hasn’t been in Carnival’s playbook.

• The world’s largest cruise line is launching more than ships. Its marketers plan to float the concept of “an interactive marketing campaign” to create more of a demand for its product among people who don’t cruise…people who use social media…people who are younger. Can a cruise crowd get any younger than Carnival’s?

• Carnival portends to be the most popular cruise line on water (where else would a ship be?)…and also “on line.” Last month, three prizes (including vacations) were given away every three hours during a 24-hour Fun-A-Thon. Why three? Carnival now has three million friends on Facebook.

• If you have a player’s card at a Tropicana casino in Laughlin, Atlantic City, Aruba, Greenville, Baton Rouge or Lake Tahoe, you can use your comp dollars or points on a Carnival cruise. Hmm…there is a Tropicana in Las Vegas, isn’t there?

• When Porthole Cruise Magazine announced its Readers’ Choice Awards for 2014, Carnival won five, running its 16-year total to 135. There are two ways of looking at this. On the upside, no other cruise line has won 135 since 1999. On the downside, prior to 2014, Carnival was averaging more (eight) per year.

But hey, Carnival’s “a traveling amusement show or circus”…right?

Today at portsandbows.com: All the latest cruise news

Regal Princess
3 nights
April 12, 2015
Fort Lauderdale (return): Princess Cays
Balcony: $349
Cost per day: $116
www.princess.com

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