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Big Doin's In Big D On Sunday

Dallas StadiumIf you’re watching the Cowboys and the Giants from Texas on Sunday, there’s a couple of performers at the “palace in Dallas” (actually, Arlington) that you probably won’t see. Both of them have to do with cruising (actually, Carnival).

One is Rascal Flatts. The award-winning country band is doing a pre-game show. The Carnival connection is that next year Rascal Flatts will be doing shows as part of Carnival Live — dates and places still unknown.

The other is Guy Fieri. He’s also doing a pre-game show — well, sort of — but it’ll be out in the parking lot, where all good hamburger chefs belong when there’s a tail-gate party and they can sell some product. This Carnival connection here, of course, is that Señor Fieri’s burgers are consumed in great numbers on all 24 ships.

Carnival has hitched its wagon (they do a lot of that in Texas) to the Cowboys in the promotional department because that’s one of the synergies, as they say, that seems to work for cruise lines and football teams alike. In one form or another, each sells its product to the other’s customers, not all of whom overlap.

This isn’t entirely new.

Carnival already co-promotes with the New Orleans Saints (at least they and the Cowboys can never meet in the Super Bowl) and has a long association with the Miami Heat. Norwegian is the “official cruise line” of the Miami Dolphins, and has a working relationship with the New York Knicks. Celebrity has been tied to the New York Rangers. And last month, Princess announced it was becoming a proud sponsor of NFL teams in Seattle, Houston and San Francisco.

The difference this time is that Carnival is marketing in a big way with a team in Dallas, which is not a cruise port.

Then again, the Cowboys are “America’s team.”

Today at portsandbows.com: Some of the Oasis changes

Carnival Dream
7 nights
December 14, 2014
New Orleans (return): Key West, Freeport, Nassau
Inside: $329
Cost per day: $47
www.carnival.com

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