Tag-Archive for » Cruise promotion «

Huggies Link For Disney Ships   


For 20 years, Disney and Kimberly-Clark have been in a relationship. Disney gave Kimberly-Clark — primarily a company of paper products — the right to use Disney characters to sell Kleenex, and Huggies diapers, among other things. Well, maybe “gave” is not the right verb but if you’ve seen Mickey and Minnie on your box of tissue papers or diapers, you get the idea.

After two decades, the relationship is entering a new phase. K-C is going to provide products wherever Disney has customers (like theme parks, cruise ships and probably movie sets). Disney is going to give Kimberly-Clark the right to re-brand its baby care centers — they’ll now be called Huggies Centers — on cruise ships and in theme parks, and to sell its products in the centers…once again, “license” might be the right verb.

K-C is also sponsoring Disney’s Junior Live on Stage performances wherever they’re held.

“It really seemed to make sense, as the relationship has evolved, to take the next step,” said a spokesperson from Kimberly-Clark. “It expanded the licensing agreement into an alliance.”

Doesn’t it sound a bit like being engaged for 20 years (licensing agreement) before getting married (alliance)?

Photo: David Roark/Disney photographer

In the news…

• Norwegian Getaway to cruise summer 2017 from Warnemunde, Germany
• Royal Caribbean, WWF (World Wildlife Fund) partner on ocean conservation
• Holland America’s new Koningsdam successfully completes sea trials

Today at portsandbows.comAmaWaterways ramps up excursions

Royal Caribbean Majesty of the Seas
4 nights
April 11, 2016
Miami (return): Nassau, CocoCay
Inside: $289
Cost per day: $72

Game Changer For Cruise Pricing?

Celebrity Cruises, which always puts its fleet in the water, is now sticking in its toe.

All-inclusive cruising?

That’s what Celebrity is calling its latest pricing strategy. Actually, it’s calling the promotion Go!Big, Go!Better, Go!Best and, while it’s a mouthful, it is more effective than its predecessor…123Go!

What Celebrity’s doing is disposing of cruise-only pricing for all oceanview rooms, balcony cabins and suites. Instead, everything is bundled, the new industry catch-word, as our colleague Phil Reimer pointed out the other day at Ports and Bows. River-cruise lines have ventured deeper into all-inclusive waters than any of their ocean rivals.

That’s where the toe comes in for Celebrity.

Buy a cruise with Celebrity and you will be either a Go!Big customer, a Go!Better customer or a Go!Best customer. The difference is what you wish to have included: a classic beverage package, free gratuities, unlimited Internet or a $150 per-person spending credit. They’re all pretty good extras, though not exactly all-inclusivity and you get one with Go!Big, two with Go!Bigger…you get the idea.

The pricing will be built into the increased fares, of course, and give cruisers a flashback to way things used to be when “everything” was included. If it works, Celebrity is likely to increase the number of extras until things like shore excursions are also included. If it works, others in ocean cruising will surely follow suit.

And that’s how we’ll know if it worked.

In the news…

• Holland America suspends flightseeing with Alaska company after crash
• Norwegian's parent company opening new office in Australia

• No impact port changes — yet — from Greece economic woes

Today at portsandbows.com: Denali National Park for all

Norwegian Dawn
7 nights
November 28, 2015
Boston (return): Bermuda
Inside: $599
Cost per day: $85

Why Upscale Cruise Deals Are Rare

You may have noticed in our Daily Deals — five days a week, 52 weeks a year — that bargains on "upper premium" cruise lines appear only rarely. There’s a reason for that: The “deals” are often…well, confusing.

An example is one we just received from Oceania.

What caught our eyes was Free 3-night Winelands & Wildlife Safari Land Tour on 6 Voyages promotion. That led us to randomly choose one of the six voyages, a 30-day trip on the Oceania Nautica from Dubai to Cape Town, South Africa, and dig deeper into some of the details:

• 2 for 1 cruise fares — Oceania does a lot of this and the problem is that it’s based on a “brochure fare.” On this one, the promotional fare is $9,999 for an inside stateroom, compared to a brochure fare of $26,398. That’s per person. Really? Somebody would consider paying almost $1,000 a day, per person, on the Nautica?

• Free Airfare* — The asterisk (*) is for the gateway cities where your coach air fare applies, and that transportation to say, Atlanta, is extra. Fair enough. By the way, ground transportation is not included.

• $500 shipboard credit — Okay.

• Free pre-paid gratuities & Internet — That’s pretty straightforward, until you read the fine print, where it says “Free Internet is one per stateroom and applies to Concierge Level Staterooms.”

• Free safari land tour — Also straightforward, except that it is “capacity controlled, limited availability.”

So, here’s the bottom line: Your cruise fare is half the “rack rate” and your air fare is paid from major airports; on the ship you get $500 credit per stateroom, the Internet is free if you book a concierge room ($13,299) or higher, and you get a free African safari for three days as long as it’s not overbooked by people looking for the same freebie.


We thought so, too.

Today at portsandbows.com: Beautiful Budapest at night

Celebrity Millennium
7 nights
June 12, 2015
Anchorage, Hubbard Glacier, Juneau, Skagway, Icy Strait Point, Ketchikan, Inside Passage, Vancouver
Inside: $549
Cost per day: $78

At Sea…The Sound Of Princess

Clever. That’s what Princess Cruises is….and not just because Princess people can sing “the seas are alive, with The Sound of Music” when the iconic movie is being screened on all 18 ships, starting this month.

The first line of the press release announcing it is clever enough. What makes it even better is that the cruise line and the movie are both 50 years old in 2015. Naturally, Princess is turning this into a theme that will be carried, with contests on the ships, all year long.

Can you say brilliant?

Passengers on Princess ships will have the opportunity to watch the movie just once on each cruise, poolside at Movie Under The Stars. They’ll also have the opportunity to win a Sound of Musicfree cruise (for two), once every month, by playing The Sound of Music trivia, one of the theme-related activities. The cruise comes with a $500 gift card. A sing-along stage version of the movie will attract passengers with a good voice or a will to participate, or both.

In a business where finding ways to attract families is always vital, could there be a more appropriate movie? It could only be better if Princess found a way to have Julie Andrews (Maria von Trapp) and Christopher Plummer (her on-screen father) to spend time on their ships during this 50th anniversary year. After all, he was called “Captain” von Trapp!

Or maybe they’ll just do that as a Golden Anniversary climax.

On the Golden Princess, of course.

Today at portsandbows.com: Two ships making news

Royal Caribbean Freedom of the Seas
7 nights
June 28, 2015
Port Canaveral (return): Coco Cay, St. Thomas, St. Maarten
Inside: $869
Cost per day: $124

Creativity In Ship Casinos

Our sense is that things are gradually changing on cruise-ship casinos. It started when Crystal Cruises announced last month it was offering passengers — albeit passengers from gambling hotspots Hong Kong and Singapore — the opportunity to convert on-board credits into chits for the casino.

Ship casinoNow, Carnival has a promotion that gives you up to $50 to play in the casino. Book a cruise of five days or less for $25 in casino cash, six days or more for $50. The asterisk is that it applies to “select” rates.

But that’s not the point.

The point is that cruise lines are getting more creative with their casinos. Whether it’s because casino numbers are down or because they just want to capitalize more on what’s a high-profit center is anybody’s guess.

If you frequent casinos on land, you know how the come-on works. Join the player’s club, earn points by gambling, redeem free play. There are variations on that theme from casino to casino, but those are the fundamentals of the promotion.

So, will there be more of that on casinos at sea?

Probably. If it works on land, and it clearly does, it’ll work on the water.

Today at portsandbows.com: All the latest cruise news

Royal Caribbean Splendour of the Seas
14 nights
April 20, 2015
Sao Paulo, Rio de Janeiro, Salvador, Tenerife, Malaga, Barcelona
Oceanview: $725
Cost per day: $51

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