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New Name For Cruise Sales' Big Week

 

Once a year, the entire cruise industry stages its biggest promotion, when everything goes on sale but the ships themselves. It’s hyped as the “World’s Largest Cruise Sale” because it’s time for — drum roll, please — Cruise Lines International Association’s National Cruise Vacation Week.

Now there’s a mouthful.

Or was.

Starting next week, when the 2014 sale begins, it will be called CLIA Cruise Week. Bet that one day we’ll just be calling it “Cruise Week.”

This is all about branding, marking and words that don’t fill your mouth. CLIA’s acronym has become better known in public. The words “National” and “Vacation” were unnecessary or redundant or both, especially since the promotion is going more international. And it is only one week every year so if everybody in cruising  knows what happens the first full week of October, Cruise Week should suffice.

Nobody calls it World Series Week, do they?

Today at portsandbows.com: One special cruise from Houston

Royal Caribbean Majesty of the Seas
4 nights
October 13, 2014
Miami (return): Nassau, Coco Cay, Key West
Inside: $119
Cost per day: $29
www.royalcaribbean.com

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