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At Sea…The Sound Of Princess

Clever. That’s what Princess Cruises is….and not just because Princess people can sing “the seas are alive, with The Sound of Music” when the iconic movie is being screened on all 18 ships, starting this month.

The first line of the press release announcing it is clever enough. What makes it even better is that the cruise line and the movie are both 50 years old in 2015. Naturally, Princess is turning this into a theme that will be carried, with contests on the ships, all year long.

Can you say brilliant?

Passengers on Princess ships will have the opportunity to watch the movie just once on each cruise, poolside at Movie Under The Stars. They’ll also have the opportunity to win a Sound of Musicfree cruise (for two), once every month, by playing The Sound of Music trivia, one of the theme-related activities. The cruise comes with a $500 gift card. A sing-along stage version of the movie will attract passengers with a good voice or a will to participate, or both.

In a business where finding ways to attract families is always vital, could there be a more appropriate movie? It could only be better if Princess found a way to have Julie Andrews (Maria von Trapp) and Christopher Plummer (her on-screen father) to spend time on their ships during this 50th anniversary year. After all, he was called “Captain” von Trapp!

Or maybe they’ll just do that as a Golden Anniversary climax.

On the Golden Princess, of course.

Today at portsandbows.com: Two ships making news

Royal Caribbean Freedom of the Seas
7 nights
June 28, 2015
Port Canaveral (return): Coco Cay, St. Thomas, St. Maarten
Inside: $869
Cost per day: $124
www.royalcaribbean.com

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