A good part of being successful in the cruise business, or any business for that matter, is knowing your clientele.
For Cunard that means The Savoy, Jack Daniel’s and Dee Dee Bridgewater.
It may be news to you, as it was to us, that “The Savoy” stands for Savoy Beaufort Bar — last year chosen the Best International Bar and now the inspiration for Age of Discovery. What’s Age of Discovery? A specially created (by the team at The Savoy), barrel-aged, limited edition cocktail.
Clearly, that appeals to Cunard’s clientele.
That’s where Jack comes in. One of Jack’s barrels will be on the Queen Mary 2 and from it will be poured the Age of Discovery. This will happen on the ship’s four-month World Voyage, 50 weeks from now, and if you’re thinking that one barrel of Jack Daniel’s won’t last four months, welcome to the club.
The barrel holds 300 litres, and you can only assume Cunard will have a generous supply of Age of Discovery to re-fill it.
She’ll be on the Queen Mary 2 as well, but not next January. She’s part of a different Cunard theme, the one that attracts jazz lovers to cruise ships. An industry icon with three Grammys, a Tony and credentials as a United Nationals Goodwill Ambassador as part of her resume, the jazz legend will board the ship in New York for one of its crossings to Southampton.
During the 7-night cruise the last week of October, she’ll play three intimate shows in a week designed to attract the jazz crowd. In a career now more than four decades long, she recorded with Dizzy Gillespie and played Billie Holiday on stage.
Also performing will be the International Jazz Artist of the Year, Gregory Porter. If his name is unfamiliar, it matters little. The jazz aficionados know and that is Cunard’s clientele…at least for the last week of November.
In the news…
• Holland America’s Eurodam passengers first to experience upgrades
• Royal Caribbean scraps some improvements for Majesty of the Seas
• Protests in Haitian waters forces Freedom of the Seas to take a pass
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