On the subject of “you have to spend money to make money” is there an industry where it’s more obvious than cruising.
Norwegian is the latest.
After an aggressive new-ship program that will have enlarged the fleet by six ships in seven years by 2019, it was logical to assume Norwegian might hold off on refurbishing some of its older ships. After all, the tab for the six new ones that began with the Breakaway in 2013 is likely to be near $5 billion.
If it was logical, forget logic. Norwegian is committing to spending $400 million on freshening up primarily the restaurants on nine ships with a standard of excellence the cruise line is calling The Norwegian Edge. The Epic and Gem have already been done and over the next year they’ll be followed by Pride of America, the Sun, Dawn, Spirit, Sky, Pearl and Jade. The only old ships missing — the Jewel and the Star — were refurbished within the last 18 months.
Here is what will be either added or upgraded to deliver The Norwegian Edge: The Cavern Club, La Cucina, Cagney’s, Le Bistro, Moderno Churrascaria, The Manhattan Room, Garden Café, as well as The Haven Courtyard, Lounge and Restaurant.
Of the seven new-ship years, 2016 was going to provide an investment respite. After the Breakaway’s introduction of a new class in 2013, the Getaway followed in 2014 and the Escape in 2015. Next is the Bliss in 2017 and two unnamed ships in 2018 and 2019.
When the dust settles, Norwegian will have a fleet of 17 ships and be positioned to take a break from making things new.
In the news…
• The ‘Big Storm’ delays port return of Grandeur of the Seas, Anthem of the Seas
• Norwegian, Oceania and Regent Seven Seas cancel 61 port calls in Turkey
• Crystal’s offering short segments as part of World Cruises in 2016 and 2017
Today at portsandbows.com: All the latest cruise news
February 13, 2016
Santiago, Puerto Montt, Puerto Chacabuco, Chilean Fjords, Strait of Magellan, Punta Arenas, Beagle Channel, Ushuaia, Cape Horn, Port Stanley, Puerto Madryn, Montevideo, Buenos Aires
Cost per day: $28