Celebrities With Cruise Appeal, Too

Kathie Lee Gifford Photo courtesy of Carnival Cruise Lines/Ray Stubblebine

If you think society at large is tiring of celebrities who fail to live up to the lofty standards placed upon them by…well, society, think again.

Celebrity sells. Still. 

That’s why Carnival is partnering with Kathie Lee Gifford, known to her millions of TV fans simply as Kathie Lee. She has a winery, or at least some wines, as do a growing number of movie stars, TV stars and sports stars. Her partnership with Carnival isn’t news, but her latest wine is.

GIFFT Pinot Noir Rose.

Kathie Lee’s wines — the red blend and chardonnay are already being poured on all Carnival ships — are from Monterey County in California. If the idea wasn’t working, and if the wine wasn’t good, there’d have been no Pinot Noir Rose uncorked yesterday in Miami, an event she toasted (above) with Candeloro Donato, captain of the Splendor.

Celebrity sells. Still.

That’s why Princess is partnering with another TV personality, chef Curtis Stone. His presence will also be felt on the entire fleet, which for Princess means 18 ships. His Curtis Stonebusiness is food, naturally, so he has TV shows (All-Star Academy and Beach Eats), restaurants (Maude, in Beverly Hills), not to mention how-to books.

On the Princess ships, his “Crafted by Curtis” menus will be savored in the main dining rooms and perhaps more elaborately by passengers who sign up for the Chef’s Table or visit the new specialty restaurant, his first at sea. The fun with his food starts on the Golden Princess in a couple of months, and fleet-wide by the end of the year.

All of it to appeal to the public’s appetite for celebrities.

In the news…

• Carnival, Justice Department settle over disabilities investigation
• AIDA Cruises achieves environmental protection milestones
• Steel cut at shipyard for new Silversea ship the Silver Muse

Today at portsandbows.com: French billionaire buying into cruising?

Holland America Nieuw Amsterdam
7 nights
December 13, 2015
Fort Lauderdale (return): Half Moon Cay, George Town, Cozumel, Key West
Inside: $615
Cost per day: $87
www.hollandamerica.com

You can follow any responses to this entry through the RSS 2.0 feed.Both comments and pings are currently closed.

Comments are closed.

  • Categories

  • Archives