What 'Gets' Cruise Generations

The question cruise lines must often ask is this:

How do we get people from Generation X, Generation Y and Generation Z on a cruise if they’ve never been on one?

There is, of course, no easy answer. But one word, more than ever, is vital. The word is Internet (okay, WiFi will do).


Look around. The singular thing about their lives that Generations X-Y-Z (and maybe some Baby Boomers) would worry about when going on that first cruise is losing contact with the outside world. The outside world, of course, is what they do with their devices when they’re just being.

From texting to tweeting, from searching to posting to talking…these are the tools of their Internetexistence. It used to be that you had to be in Starbucks or McDonald's to see more than 50 per cent of the occupants on a phone, tablet or computer.

Now it happens when walking down the sidewalk, sitting by a pool, even attending a sports event or concert where the attraction is supposed to be what’s happening on the field or stage.

First-time cruisers from generations X-Y-Z would be fine with the food. They’d be fine with the activities. They’d be fine with the entertainment…as long as their devices weren’t confiscated at the door.

They wouldn’t be fine with slow connections.

Cruise Line International Association, which does all kinds of research for the industry, maintains only 3% of North Americans went on a cruise last year, and only 20 per cent have ever been on a cruise. So there’s a lot of customers waiting to be lured aboard.

All of them with electronic devices.

Today at portsandbows.com: Last-minute cruises disappearing

Royal Caribbean Rhapsody of the Seas
7 nights
July 12, 2015
Rome (return): Santorini, Ephesus, Bodrum, Crete
Inside: $599
Cost per day: $85

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