Creativity In Ship Casinos

Our sense is that things are gradually changing on cruise-ship casinos. It started when Crystal Cruises announced last month it was offering passengers — albeit passengers from gambling hotspots Hong Kong and Singapore — the opportunity to convert on-board credits into chits for the casino.

Ship casinoNow, Carnival has a promotion that gives you up to $50 to play in the casino. Book a cruise of five days or less for $25 in casino cash, six days or more for $50. The asterisk is that it applies to “select” rates.

But that’s not the point.

The point is that cruise lines are getting more creative with their casinos. Whether it’s because casino numbers are down or because they just want to capitalize more on what’s a high-profit center is anybody’s guess.

If you frequent casinos on land, you know how the come-on works. Join the player’s club, earn points by gambling, redeem free play. There are variations on that theme from casino to casino, but those are the fundamentals of the promotion.

So, will there be more of that on casinos at sea?

Probably. If it works on land, and it clearly does, it’ll work on the water.

Today at All the latest cruise news

Royal Caribbean Splendour of the Seas
14 nights
April 20, 2015
Sao Paulo, Rio de Janeiro, Salvador, Tenerife, Malaga, Barcelona
Oceanview: $725
Cost per day: $51

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