Cruise Line Captures Cool Idea

In case you missed the memo, Frozen is hot. That’s Frozen the movie, plus all the Frozen-moviemerchandise that comes with it …can you say “What’s under the Christmas tree this year?” In fact, Frozen is so hot that it’s on the high seas, in a way.

The one-year-old movie that appeals to all-year-olds is not going to be on any of the big screens that ships now have, with the possible exception of Disney. Olaf will not be your maitre d’— although he could be a Scandinavian ship captain if that happens to be his name. Elsa is not likely to be the girl by the pool taking drink orders. There will not be a reindeer ride on Sven, at least not yet.

Frozen-OceaniaFrozen is on Oceania.

Clearly hoping to catch your eye by capitalizing on the movie’s fame, the promotional line reads like this: “With Oceania Cruises, Frozen describes only the refreshing tropical drink in your hand…as you leisurely sail from one sun-drenched Caribbean island to another.”

The come-on is called “Frozen…a la Oceania Cruises.”

So, there is Frozen…and there is Frozen. 

And that’s how you mix your drink with a movie.

Today at portsandbows.com: All the latest cruise news

Royal Caribbean Adventure of the Seas
7 nights
January 25, 2015
San Juan (return): BarbadosSt. LuciaAntiguaSt. MaartenSt. Croix
Inside: $382
Cost per day: $54
www.royalcaribbean.com

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