The World Of Carnival — And More

 

The accepted definition of the word “carnival” — at least in North America — is as follows: “a traveling amusement show or circus.”

Unless you cruise on a Carnival ship.

And then, maybe it does mean a traveling amusement show or circus” — and much more.

With that in mind, here are some “more” things that Carnival is…

• If you’re used to taking “quickie” cruises on Carnival, you will have some longer options. Next year, four ships are testing 11 cruises up to two weeks long, something that until now hasn’t been in Carnival’s playbook.

• The world’s largest cruise line is launching more than ships. Its marketers plan to float the concept of “an interactive marketing campaign” to create more of a demand for its product among people who don’t cruise…people who use social media…people who are younger. Can a cruise crowd get any younger than Carnival’s?

• Carnival portends to be the most popular cruise line on water (where else would a ship be?)…and also “on line.” Last month, three prizes (including vacations) were given away every three hours during a 24-hour Fun-A-Thon. Why three? Carnival now has three million friends on Facebook.

• If you have a player’s card at a Tropicana casino in Laughlin, Atlantic City, Aruba, Greenville, Baton Rouge or Lake Tahoe, you can use your comp dollars or points on a Carnival cruise. Hmm…there is a Tropicana in Las Vegas, isn’t there?

• When Porthole Cruise Magazine announced its Readers’ Choice Awards for 2014, Carnival won five, running its 16-year total to 135. There are two ways of looking at this. On the upside, no other cruise line has won 135 since 1999. On the downside, prior to 2014, Carnival was averaging more (eight) per year.

But hey, Carnival’s “a traveling amusement show or circus”…right?

Today at portsandbows.com: All the latest cruise news

Regal Princess
3 nights
April 12, 2015
Fort Lauderdale (return): Princess Cays
Balcony: $349
Cost per day: $116
www.princess.com

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