Puerto Rico Plans to Market Cruisers

News item: Puerto Rico is doubling the number of hotels, and doubling the number of hotel rooms, over the next decade because of an annual increase in tourist traffic of three per cent (2013) that is topping out at 1.6 million.

For the cruise community, Puerto Rico is San Juan. In a one-year period, San Juan visitors will include eight ships from both Carnival and Holland America ships, seven from Royal Caribbean, four from Norwegian, Celebrity and Silversea, three from Old_San_JuanOceania, two from Regent Seven Seas and one from Disney, Princess, MSC Cruises and Crystal.

You get the idea.

Almost half of that 1.6 million tourists arrive (and leave) on a cruise ship. To fill those hotel rooms, Puerto Rico's tourist people say they need to convince cruise passengers to stay for two or three days. This, of course, is only possible if you either board or get off your ship in San Juan.

Not many cruises start in San Juan. We flew there four years ago to get on the Celebrity Millennium for a cruise through the Panama Canal. That's the kind of thing that will convince cruisers to go a few days early or stay a few days late. Looking ahead for the next year-plus schedule, we couldn't find one major cruise line starting or ending a cruise in San Juan.

So Puerto Ricans might want to change their marketing strategy as the hotels increase, and convince cruise passengers to come back to this island jewel…or convince cruise lines to start and end more cruises in their charming port.

Today at Phil Reimer's portsandbows.com: The latest in cruise news

Carnival Valor
7 nights
July 6, 2014
San Juan (return): St. ThomasBarbadosSt. LuciaSt. KittsSt. Maarten
Inside: $429
Cost per day: $61
www.carnival.com

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