Sustainability On The Rivers Of America?

For the dinosaurs among us (who knew dinosaurs still existed?), "sustainable" is a 21st-century word whose meaning is, well, confusing. In fact, a study about the meaning this month showed that baby boomers are confused. We tend to think of it as a "healthy" word and, while it is that, it's much more.

So when the largest American cruise company talks about a "sustainable cuisine" it's worth examining further what that means.

For American Cruise Lines (yes, the largest AMERICAN cruise company because all the bigger ones are registered in other countries), a sustainable cuisine means Queen of the Westfeeding passengers on its river ships with produce from suppliers along the route. The idea is that it impacts less on the ecosystem (environment for the BBs) as the ships go up the lazy rivers.

Here's an example, part of American's Cruise Local. Eat Local campaign:

Passengers on Queen of the West, following in the footsteps of Lewis & Clark on the Columbia and Snake rivers, will find freshly caught salmon on the plate, accompanied by Astoria (Oregon) honey, Rainier (the mountain) cherries and local Queen of Mississippihuckleberries, mint and tomatoes.

Down the Mississippi, on board the "Queen" named after the river, passengers will be more likely to feast on pork from Des Moines, cheeses from Wisconsin and pralines from New Orleans.

In New England…lobster, of course.

You get the idea.

American's strategy is to "enhance" the experience for the end users while supporting the local economies it visits while at the same time monitoring impact on fish populations and offering smaller portions.

That's, well…healthy. So maybe we do know a little about the meaning of the "S" word.

Today at portsandbows.com: The latest in cruise news

Royal Caribbean Adventure of the Seas
12 nights
August 17, 2014
London (return): GibralterCartagenaBarcelonaPalma De MallorcaCadizLisbonVigo
Inside: $1,679
Cost per day: $139
www.royalcaribbean.com

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