Mass Market of a Billion Cruisers?

Undoubtedly, you have heard the joke, or a variation of it. The (full in your favorite football team) made it to the Super Bowl, only to lose on a last-second field goal by…

The punch line is: "And a billion people in China didn't even notice."

Well, until recently a billion people in China didn't care much about going on a cruise, either. That, however, is changing and Princess Cruises — for one — is reacting accordingly.

Five new Princess offices are being opened in China, one of the emerging Asian nations that are starting to get into cruising. As Princess CEO Alan Buckelew put it: 

"The cruise vacation market is in its infancy in China, and…the new offices will support marketing efforts to increase the number of Chinese passengers sourced for our global cruises.”

It's not that Princess (and other lines) haven't been selling cruises before now. The woman appointed "country director" has been the international sales agent for Princess and Cunard for the last eight years. It's just that opening five offices takes a cruise commitment to another level.

And where are the offices?

Shanghai, Beijing, Tianjin, Guangzhou, Chengdu.

For people in the cruise industry, mentioning the names of those five cities used to mean as much as the names of the Super Bowl teams did to a billion Chinese people. Hmm, maybe that will change one day, too…

Holland America Ryndam
22 nights
October 26, 2013
RomePalermo, La Goulette, FlorenceMonte CarloMarseilleBarcelonaMalaga, Cadiz, LisbonHalf Moon CayTampa
Inside: $1,299
Cost per day: $59
www.hollandamerica.com

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