Celebrity Cruises and the Olympic Way


News item:

It's estimated that more than one-billion people will tune in for this year's Olympic Games in the host city of London, and Celebrity Cruises has arranged the rare opportunity for guests sailing on its modern luxury fleet to be among them.

Question: Does Jacques Rogge know about this?

Monsieur Rogge is the head of the International Olympic Committee, which stages the Games every two years and which is the protector of all things Olympic. The Olympic brand is sacred and must not be used to advertise "product" for "profit" without paying homage (also dollars) to the IOC.

This is the organization which took to the courts against a decades-old family business called Olympia Pizza. The IOC also warned news media at the last Summer Olympics about using the hallowed word in directing readers to a page of the online version of a newspaper "for more Olympic coverage."

We produced and wrote the official souvenir program for one Olympics and had to be cautious about calling it the Olympic Winter Games and not the Winter Olympic Games. Olympic must always come first, especially when it involves trademark revenue.

It's not a stretch to say that Celebrity will generate revenue by advertising Olympic coverage (sorry) for its passengers, "live" from London this summer. Seven sports and both opening and closing ceremonies will be live on all 10 Celebrity ships, and repeated on ships in the Caribbean, Alaska and Bermuda, because of the time change.

So it is safe to assume that Monsieur Rogge and the IOC know all about Celebrity's coverage and that somehow, either directly or through the satellite TV carrier, compensation is being made.

If a pizza restaurant is big enough to be fair game for copyright infringement, imagine what a target a cruise line is.

Norwegian Epic
7 nights
May 20, 2012
Barcelona (return): Naples, Rome, Florence, Cannes, Marseille
Inside:  $569
Cost per day: $81

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