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Jul 22
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Awesome ad placement

Posted on Tuesday, July 22, 2008 in Tech Bytes

a84_a15.jpg
I have a picture of the sign for one of the local country roads as my desktop at home — 404 Road.
(Since I know KMac will read this, and not understand it: HTTP 404)

May 23
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Best. Video. Ever.

Posted on Friday, May 23, 2008 in Tech Bytes

Meme-city. I totally, totally love it, even if the song is pretty vanilla:

Aug 1
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Why doesn’t Virgin fly in Canada?

Posted on Wednesday, August 1, 2007 in Tech Bytes

As part of one of my final seven (w00t!) courses to complete for my BComm in Marketing, I had to do an exhaustive brand audit and rehabilitation strategy paper for Air Canada. (Read it here if you’re really, really bored) The extent to which Air Canada has pissed away the brand value in one of the most recognized brands in Canada is astounding — all through massively-awful customer service at pretty much every touchpoint. Service across the industry is pretty much the same, with the exception of the JetBlue/Southwest/Westjet types of airlines, where you may not get any significant service features, but they’re at least funny and friendly.
But man, I want to fly on Virgin America. Here’s what customer service — at least for geeks — is all about. I’m not going to steal their copy — go read what Artur Bergman had to say.
Okay, maybe they’re selling the same cramped flying on an AirBus A319 as anyone else, but the on-board tech toys are a must-have. The bar just got raised a notch……

Jul 11
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So….cool…..

Posted on Wednesday, July 11, 2007 in Tech Bytes

Oh, I need a 360 before September:

Feb 26
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One-deal-a-day sites

Posted on Monday, February 26, 2007 in Tech Bytes

I was checking out The Tyee, a BC-based online mag, and noticed an ad in the sidebar for “Hammer Drop. One Product. One Deal. Every Day.” It turns out that Hammer Drop is a product of Home Depot, but is virtually identical to the offbeat one-deal-a-day site and (I think) the originator of the idea, Woot.com. Woot.com has more interactivity — for instance, a comment board for each product, where insta-reviews and commentary on the product, previous products, your dog, etc. are posted.
I also recently found Jellyfish, which offers a Smack of the Day, a pretty slick Flash-based variant of the deal-a-day concept, modelled on a game show concept. I know, I know, it’s Flash. But it’s one of the first examples of useful flash I’ve seen in a while. The interactivity is cool. Their idea is that the price of the item keeps dropping until enough people have purchased to exhaust the supply. It’s mostly gamer-focused, but cool nonetheless.